It's important to stay in touch with your target market, keep up with what's going on in their lives, and understand their needs. Being a stranger to your target market is one of the quickest ways to lose business when it comes to your target market.
Everything PR News interviews Craigslist founder Craig Newmark. The creator of one of the world's most successful Internet entities answers questions about his vision, Craigslist, and more importantly he teaches us that success is not just something you can monetize. It turns out, old philosophies and values still do apply.
Prova.fm has created an opportunity for the general public to respond to BP's mismanagement. Prova.fm has recently launched an outlet for designers, artists, or anyone with an opinion to create a magazine advertisement which displays BP’s handling of the oil crisis.
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client--but, are you really ready?
A new PR addon for Mozilla Firefox has just been released by BeFrame. PRFrame is said to be a useful tool for PR experts, beginners and all those generally curious about public relations. While the actual features are not clearly defined in the release annoucements, the browser tool might show some potential.
Microsoft's Kinect stunned the Entertainment Expo, then the newness wore off. A motion sensing camera addition, is it enough of a technological advancement to carry XBox to the next level? Some say yes, and some say no. With all the disappointments in Microsoft initiatives recently, is Kinect just another hollow promise?
Calysto Communications, a global public relations and social media marketing firm focused on the broadcasting, mobile and telecommunications industries, today announced its recognition as the second largest public relations firm, as ranked in the Atlanta Business Chronicle’s listing of “Atlanta’s Largest Public Relations Firms.”
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the budding (or expert even) PR professional.
Vocus has released a new and improved version of its social media monitoring software, the Summer '10 Edition. The new application focuses on monitoring and analyzing the massive amounts of online information spread across blogs, forums, Twitter, LinkedIn and other online communities, identify and help engage key influencers.
Anne Womack-Kolton, once press secretary to the former vice-president Dick Cheney, a former APCO Worldwide Vice President (her last day with the company being May 21 this year) and previously director at the Brunswick Group, was hired in house by BP to help bolster its public relations effort in the US, as the company's head of U.S. media relations.