Following its path of marketing innovation that stays true to functionality, Coca Cola reveals new philosophy of customer engagement. Emotional triggers, earned media, and the now famous smart product placement plus love of sports in general is the soft drinks giant recipe for future success.
Procter & Gamble's Pampers bites the hand that feeds them. In an effort to combat an action suit against Pampers, the company called its customers liars, and denied all responsibility that the Dry Max product could cause rashes.
BP's new PR strategy must be to destroy the brand forever. CEO Tony Hayward refers to the Gulf oil spill as if he, nor the company care in the least. Worse still, the company just employed PR giant Brunswick to help save their behinds. Maybe big business has just lost touch with reality all together? If social media and traditional media go on the war path over this, BP is a cooked goose.
With last year's Miss USA nearly losing her job for topless photos, this year's scandalous promotion looks like a cake walk.
Wall Street's involvement in our economic woes is now begining to be seen fully. Big time investment in big business has put all of America's eggs in the wrong basket. Focusing on small towns in America, like Jesup, Georgia for instance, can open a window into what Wall Street innovator Lynn Tilton professes; "Rebuilding America - One Company at a Time - One Job at a Time," could alter America's course - one town at a time too.
McDonald’s has recently named Rick Wion (formerly employed by GolinHarris as Vice President of Interactive Media) Director of Social Media.
Online brand management has been around for years. So why is Craigslist founder Craig Newmark's hopes for Unvarnished so far-fetched?
Amazon's new deal with publishers makes equal pricing for equal title availability, in preparation of the Apple iPad release.
Facebook is changing public profile pages in favor of the brands, but why can't they just make it easier for users?
The largest banking and insurance institutions hire dream team of PR, research and advertising specialists in an attempt to rebuild customer trust and fight off negative comments from the Congress, the Obama administration and from their target audience as well. They shift from lobbying and campaign contributions to social media and online PR.