PR News
Challenger Space Explosion Commemorated Online
The web commemorated the Challenger disaster today as well, with people from all over the world searching for information on the matter. History is kept alive within many social media hubs.
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PR News
PR News
Another Toyota Recall Shakes Confidence in the Brand
Toyota announced today a voluntary recall involving approximately 245,000 2006 through 2007 Lexus GS300/350, 2006 through early 2009 Lexus IS250, and 2006 through early 2008 Lexus IS350 vehicles sold in the U.S.
PR Insights & Public Relations Strategy
Video Ads Audience on the Rise
More than 84.6 percent of the U.S. Internet audience viewed online video, and video ads accounted for 16.4 percent of all videos viewed.
PR News
Walmart Marketing Strategy with the Right Focus
Walmart will announce a five-year plan on Thursday to make thousands of its packaged foods lower in unhealthy salts, fats and sugars, and to drop prices on fruits and vegetables.
PR News
Apple Has More than Jobs
It's premature to speak of a "world without Steve Jobs" - although Apple's CEO takes an indefinite leave of absence, he is still around.
Corporate PR & Corporate Communications
Crisis PR: Bank of America Website Down. Again.
Some Bank of America customers trying to access their online and mobile accounts were unable to get through today, a website outage that resembles so much a similar issue last January.
PR News
Consumer Groups of the Future and the Issues Brands Will Need to Address
New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.
PR News
Banks Start to Focus on Social Media Tools, Twitter and Facebook Lead the Way
Banks now turn to social media to further engage customers, open up new conversation and support channels and keep the information flowing. The industry is buzzing with information on how to employ Twitter or Facebook or other social media channels and the tools to help you navigate the online world have already appeared. But they still have a long way to go.
PR News
The Thriving Economy of Texas
Texas is a good place to do business. It is currently the 2nd largest economy in the nation right behind California, with a GDP of over 1 trillion dollars.
CPG
Starbucks Selling Girl Scout Cookies
An exclusive statement from Starbucks, explains why the company dropped some elements from their iconic logo: Starbucks is going to be selling fish and Girl Scout cookies!