PR News
Antenna Group Names Anna Cahill Leonard Its New President, Announces Technology Practice
Anna Cahill Leonard is responsible for client strategy and counsel, and will also launch Antenna Group's Technology practice later this year.
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Publicis Groupe's MRY and LBi US Conclude Integration Stage
MRY is expanding and re-launching as a newly formed agency following the merger of MRY and LBi US.
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Valentine's Day Trends: What Havas Worldwide's Love & Lust Survey Says About Modern Romance
Havas Worldwide's Love & Lust research has tracked how digital tools — from dating apps to AI companions — are reshaping how people date, cheat, and define commitment.
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Digital Tactics Most Effective in Getting Men to Buy Grooming Products
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
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Virgin Media's Horsemeat Newsjack: The Lateral Newsjacking Case
Virgin Media's tongue-in-cheek 2013 newsjack of the UK horsemeat scandal became a canonical example of lateral newsjacking — borrowing cultural attention from an unrelated crisis without taking on its reputational baggage. The technique, the risk frame, and why it's now the default safe move.
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Creator Agreements: What Contracts Working Creators Actually Sign
How do you deal with the written language in contractual agreements? This case study by EPR contributor Cassie Lummus gives you a few clues.
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Lovable Went From Zero to AI-Native Authority — Here's the Mechanic
Lovable, the Swedish AI-native app-building platform, went from launch to one of the most-cited names in the vibe-coding category within months. The mechanic — founder visibility, original product story, named technical authority, and a community that built the citation footprint the company could not have purchased.
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Radius Market Intel Startup Closes $12.4m Round
Earlier this week, business and market intelligence startup Radius announced having completed a $12.4 million dollar funding round. The Series B funding, from American Express, Blue Run Ventures, and other investors, is slated for continued development.
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B2B Demand Generation, Then And Now — What Changed Since The 2013 Benchmark
In 2013, the Software Advice B2B Demand Generation Benchmark Survey told a clean story: email and SEO were winning, social was overspent, trade shows were defended. Thirteen years later, the channels have changed. The underlying truth has not.
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Five Sites to Help You Find Your Niche Market
Making money online is not something that is incredibly hard, but it does require an investment of effort and time. If you are willing to do the research and have the proper niche, there is enough information out there to make a ton of money. Anything you can do to save on either of these precious resources is a positive step towards making your first profits. Sometimes you get lucky and find websites that can help you save a little bit of both.