Discovery decoupled from distribution. Platforms own the rails. Curation moved to algorithms, newsletters, group chats, and AI engines. The four-tier map of how creator discovery actually works in 2026.
One of the world's best heralded marketing agencies ever, BBDO Worldwide has won the The Directory Big Won for an unprecedented sixth time. The agency to "end all" agencies for many, BBDO won this time by the largest margin in history versus their peers.
There are people that don’t usually set a New Year’s resolution, but of those who do set such a goal at the beginning of the year, it seems that many won’t keep it, as a SocialVibe recent research reveals. During December 2012, the company surveyed consumers while engaged on the streaming music, social gaming and loyalty sites they frequently visit. Customers were invited to join a multi-answer survey, and at the end of the month SocialVibe had 562 completed interviews.
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
From the 2012 Moxie Software Engage+ launch through the migration to Messenger, WhatsApp Business, and AI-mediated chat — the brand chat and conversational commerce evolution.
MapQuest, subsidiary of AOL Inc., has just launched MapQuest Discover, one of the tools they plan on releasing that focus on the complete travel experience. The new tool focuses on destinations and offers users' the possibility to create and share collections and photos from their trips, thus being a good tool for travel enthusiasts which love to share their discoveries.
The Everything-PR Crisis Management Operator's Manual — five phases (hour one, day one, week one, quarter one, year one), named deliverables and owners, with Citation Share as the new recovery KPI.
When it comes to motivating your employees, their salaries and fringe benefits should do it, right? Well, not always. EPR contributor James Scaggs gives you a few valuable tips.
Private Facebook users are given a 'Promote' button next to the ones for 'Share' and 'Like,' where they're given the option to pay $7 to make sure that a post reaches a higher percentage of their friends by bumping it up in news feeds and making it stick around longer. What does this mean for business, and how can you take advantage of this new Facebook advertising channel?
When using any social network (and not only, for that matter, in the online environment), you might want to block a user. On Pinterest, you didn't have this option until now. But it was a heavily requested option, the third most popular feature request on the site (as mentioned here, and no longer on the official list as it already is a rolled out option). With the block option, the social network has also announced a ‘report user’ feature and more granular email settings.