PR News
The Second Screen Is the Chatbox
Viewers stopped tweeting about TV. They started asking AI. Discovery, hype, and renewal decisions now run through ChatGPT, Gemini, Perplexity, and Claude — not hashtags.
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PR News
PR News
Cheribundi's Locker-Room-First Playbook: A Functional-Beverage Marketing Case Study
Cheribundi built a two-decade brand through a locker-room-first distribution model — 60+ college and professional team partnerships, defensible Montmorency cherry science, and patient brand discipline. The 2012 sports-team program became the operational template that defined the next decade.
PR News
Beauty Brand Case Studies: Fourteen Years of Customer-Driven Communications
For many years, there was a general rule about customer opinion in the cosmetics industry: it mattered, but didn't usually make a difference.
PR News
Five Steps to Viral Fame: Marketing Your Company with Web-based Media
A recent article by eMarketer.com predicted that by the end of 2012, 93 percent of 18 to 24-year-olds would be watching videos online at least once a month, followed by 91.1 percent of the 24 to 34 age range. How are you taking advantage of the trend?
PR News
Haven Holidays Had Facebook Fans Pick Its Ice Cream Flavour
Involving your community as much as possible and creating a strong connection with your fans is a desirable objective for any brand. Have Holidays http://www.haven.com/ invited its Facebook fans to suggest what flavour it would have if it were an ice cream and then created that special flavour to be sold at their South Beach Café in Devon Cliffs.
Social Media
Free-Range Social Media: No Cruelty, Just Better PR
What if we were to tweet like we eat? A careless consumer, who eats fast food with abandon for the sake of comfort and convenience would recklessly post information with little or no attributions to original authors, sincerity or value add for our customers – we would post just to be posting. A conscious consumer, who is aware of where her food comes from and how it was treated, would post tweets that were not merely gratifying, but invigorating, providing fuel to be better at what you and your followers do.
PR News
Carl Lewis Monumental PR Gaffe Bites Back
Carl Lewis was the first to suggest, in 2008, that Bolt running 10.03 one year and 9.69 the next was suspicious, and he started a media war, fueled by rumors and suppositions. No one has any proof that Bolt's performances are other than clean, yet the rumors go stronger, somehow downgrading athletic performance that appears to most of us superhuman.
Agency of Record
Lindblad Expeditions Choose ID Media as AOR
With travel brands like Cayman Islands Department of Tourism, Jamaica Tourist Board and American Express’s Delta SkyMiles travel rewards card on its roster, the agency can deliver what Lindblad Expeditions need most.
PR News
The Ads that Make Us Fat
Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin... Hungry yet?
Insights & Strategy
Is There True Value in Facebook Advertising?
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.