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News Media as a PR Exercise
PR News

News Media as a PR Exercise

News media is a PR exercise. It always was. In 2026, the audience changed. The reader's first move now goes to ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — and the engine answers from what it has indexed, cited, and chosen to surface.

EPR Editorial Team ·
Aston Martin India: The One 77 Arrives
PR News

Aston Martin India: The One 77 Arrives

In a bit of interesting automotive news, Aston Martin has officially arrived in India. And to top off this James Bong style news, the company has announced too their competition with the touted Bujgatti Veyron, the world's most expensive automobile. While 007 has made no statement, we bet Bugatti is surprised at the announcement, after all R 11.10 ($1.7 million US) is a stumbling block for most car enthusiasts, but how about a car half again as expensive? Get ready India, for the soul of performance the One - 77 is "living art."

EPR Editorial Team ·
Who Is Julianne Hough? Dancer, Host, KINRGY Founder
Entertainment & Media

Who Is Julianne Hough? Dancer, Host, KINRGY Founder

Yesterday the ACM Awards at the MGM Grand Arena in Las Vegas was the scene for a pretty serious glamor faceoff between any number of Country and Music celebs. Julianne Hough though, seems to have eclipsed all other stars where being a bombshell is concerned. Wearing a Randi Rahm backless dress, Isharya jewels, VBH clutch, and Brian Atwood high heels, the 22 year old actress singer stole the show.

EPR Editorial Team ·