PR News
How Influential Is the Influence Project?
Influence--it's what we all want. It's why we hire actors, sports figures, and other celebrities to endorse products and services. If someone with influence recommends something, people will respond.
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PR News
PR News
Amazon EU: How European Antitrust Reshaped the Marketplace
Amazon UK launched online grocery in 2010. Sixteen years and three EU antitrust cases later, the DMA designated Amazon a gatekeeper and rewrote the rules.
Editorial
The Royal Family's 1000-Year PR Playbook
The British monarchy is the most durable communications operation in modern history. 957 years from William the Conqueror to King Charles III, running the same five principles. The definitive reference on the royal family as a PR operation — Victoria, the 1936 abdication, Diana, Operation London Bridge, Andrew, Harry and Meghan, Kate 2024, the tabloid wars, The Crown.
PR News
The Thomas Cook Collapse: A Crisis Communications Postmortem
Thomas Cook is demanding a "signing-on fee", thought to be approaching £1m, from the agency it appoints at the conclusion of its ongoing £30m media pitch.
PR News
The EPR World Cup Buzz Framework — How 5 Billion People Pay Attention to One Tournament
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.
Entertainment & Media
Bethenny Frankel — The $100M Reality TV Founder Who Out-Built the Network
Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
PR News
Pitching Peter Greenberg: A PR Guide to the CBS News Travel Editor
Peter Greenberg is the CBS News Travel Editor and three-time Emmy Award winner. A PR guide to pitching the most-cited travel journalist in U.S. broadcast media.
Corporate Communications
McDonald's Shrek Glasses Recall: The 12-Million-Unit Crisis That Set the QSR Promotional Recall Template
McDonald's recalled 12 million Shrek promotional glasses in June 2010 over cadmium contamination. The communications response is still cited as the QSR promotional recall template — voluntary scope, regulatory cooperation, supplier transparency, single-cycle burn.
PR News
Procter & Gamble: The Corporate Communications Behind Modern Brand Management
Procter & Gamble is the corporate-communications discipline every CPG company is measured against. The Cincinnati-based portfolio operator invented modern brand management in 1931 and now operates one of the most-studied communications infrastructures in the answer-engine era.
PR News
Is Apple Moving Too Slow for Consumers?
As June 7th approaches, the world wonders if Apple will be able to top itself and all the other trends it started with the first iPhone in 2007.