PR News

IPRA Golden World Awards Launches Call for Entries

IPRA Golden World Awards is an event recognized by professionals worldwide, and winning such an award is definitely a great add to an agency or company’s record.

Why "Hi There" in Emails Will NOT Get You Far

Hi there is impolite and dumb. You are an amateour for using it, or, if you ever hired PRs who did that, fire them, and ask for a refund.

Most Powerful Arab List Includes Media & PR Executives

Amid news that Al-Jazeera America plans to hire 700 staffers in the US, open 12 American news bureaus and the hiring of Ali Veshi from CNN, it seems that Al Jazeera is intent on building a major brand for the Arab news network worldwide. Arab influence in the media is indeed increasing.

How to Use Free Giveaways to Maximize Sales

The study offers more valuable details for marketers to learn how to design effective and profitable promotional campaigns that pair free gifts with a known product.

TV Prime Time Great to Target Mobile Gaming and Social Media Users

Important business intelligence for companies, showing the most important actions that dominate smartphone usage during prime time: calls, messaging, browsing, social networking, and gaming.

Spain: Smartphones Trump Other Devices in Surfing the Internet

In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .

Antenna Group Names Anna Cahill Leonard Its New President, Announces Technology Practice

Anna Cahill Leonard is responsible for client strategy and counsel, and will also launch Antenna Group's Technology practice later this year.

Australia and New Zealand Marketing Emails Struggle to Escape the Spam Folder

1 in 5 emails ends up automatically in spam folders, the ‘Australia and New Zealand Email Intelligence Report’ revealed. The study analyzed emails from over 500 Australian brands and discovered that 17% of them are never seen by the recipients.

Looking Good: Rocking Website Design!

Some websites are still stuck in the 1990s, offering a glimpse of the early days of Internet activity. Such designs may still be functional, but they are also outdated. The following are some of the top attributes of a rocking website design.

3 Things Amex Sync Could Mean for Brands