Tag

reputation management

What a Publicity Agent Actually Does: The 100-Year-Old Job, Rebuilt for the AI Era

A publicity agent decides what the world reads, watches, and hears about a client — and what it does not. The function has existed since Bernays. The tools have changed every decade. In 2026, the AI engines are the new shelf.

EPR Editorial Team · Nov 15, 2009

Automotive & Mobility

Mercedes-Benz in 2026: The Decline Migrated to the Answer Layer

The 2009 Mercedes-Benz decline story was a sales-and-management problem. In 2026 it has migrated to the answer layer — where Tesla, BMW, Lucid, and BYD increasingly own the luxury-EV citation the three-pointed star used to take for granted.

EPR Editorial Team · Aug 15, 2009

Financial Services

Wachovia to Wells Fargo: The 17-Year Banking Reputation Arc

From a $15 billion weekend rescue to a $1.95 trillion asset cap to the AI-era reputation reset — what 17 years inside one bank's brand teaches every CMO who thinks crises end.

EPR Editorial Team · Mar 15, 2009