pr resources

IPRA Golden World Awards Launches Call for Entries

IPRA Golden World Awards is an event recognized by professionals worldwide, and winning such an award is definitely a great add to an agency or company’s record.

All Press Is Not Good Press – How About The Uses of Negative Advertising

Within the Public Relations arena, there is an oft-heard debate about if all press is good press – and opinions differ. Some say just spell my name right – and of course others would say ask Carnival Cruises, Tiger Woods or many others who have been slammed by the media if all press is good press.

Why "Hi There" in Emails Will NOT Get You Far

Hi there is impolite and dumb. You are an amateour for using it, or, if you ever hired PRs who did that, fire them, and ask for a refund.

With Social Media, the Proof Is in the Payoff

How to Use Free Giveaways to Maximize Sales

The study offers more valuable details for marketers to learn how to design effective and profitable promotional campaigns that pair free gifts with a known product.

American Consumers Like Shopping Green, Survey Finds

71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.

The 5 Golden Rules to HARO Success, as Shared by Real Users

To learn how to maximize your chances of being selected as a HARO source by a journalist, you need information from those who actually experienced success. We gathered the information for you, and put together a list of 5 golden rules.

My Relationship with Email Marketing

My personal relationship with email marketing started way back in the mid-1990s. At the time I was building some of the very first websites (or portals as we rather ambitiously called them) for the newspaper industry.

European Companies Can Grow Using Effective SEO & Marketing

We are all in an “economic tar pit” in Europe. Growth is so slow it is almost horizontal. Where is future growth going to come from? Governments argue about the need to either borrow more, or cut more from spending, or both. Businesses despair at the lack of demand for their products and services. In many parts of the world things are looking very gloomy. Here though is the key to possible solutions. Many, not ALL parts of the world are suffering from stagnant economies and poor growth. Some actually are doing very well indeed.

5 Kinds of Facebook Updates and How to Use Each to Get Attention