Social Media
FTC Endorsement Disclosure Guidelines: From 2009 Mommy Bloggers to 2026 TikTok Shop
The FTC has updated its guidelines for marketing testimonials, affecting bloggers and celebrity endorsers. How will this affect social media?
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pr resources — Tagged Articles
Social Media
How PR Teams Use Facebook in 2026
How PR teams actually use Facebook in 2026: Pages, Groups, Advantage+, crisis response, and where Meta AI fits in.
Social Media
X Account Security in 2026: SIM Swaps and Passkeys
X account security in 2026 centers on SIM-swap attacks, verified-account hijacks, and hardware-key 2FA. See the SEC hack and the required defenses now.
Entertainment & Media
The Royal Family's 1000-Year PR Playbook
The British monarchy is the most durable communications operation in modern history. 957 years from William the Conqueror to King Charles III, running the same five principles. The definitive reference on the royal family as a PR operation — Victoria, the 1936 abdication, Diana, Operation London Bridge, Andrew, Harry and Meghan, Kate 2024, the tabloid wars, The Crown.
Beauty, Fashion & Luxury
Clothing & Apparel: The Five-Tier Landscape
The 2026 clothing brand landscape splits into five tiers — luxury conglomerates, athletic anchors, heritage and American casual, DTC and digital-native, and ultra-fast fashion. The communications playbook for each, and what wins now.
Public Affairs & Government
France's Best PR Firms: Macron to LVMH
France's leading PR firms: Publicis Groupe, Image 7, and Havas, serving a market shaped by LVMH, the 2024 Vivendi split, and recurring political fragmentation.
Marketing
Social SEO Is Dead — Claude, ChatGPT, and the Citation Share Replacement
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
Entertainment & Media
Video Game Public Relations: Which Firms Represent the Top Publishers
Which PR and agency partners represent Nintendo, Sony, Microsoft-Activision, EA, Take-Two, Ubisoft, Square Enix, and Bandai Namco — the July 2026 update. Golin Ketchum, Assembly Global, Burson, Wieden+Kennedy, Petrol Advertising, and the holding-company restructuring reshaping the accounts.
Beauty, Fashion & Luxury
The American Giant Hoodie — A Fashion PR Case Study
Even the best kind of PR can be a problem sometimes; in this case we take a look at the American Giant Hoodie.
Marketing
How to Launch a Company or Product in 2026 — The PR Playbook
The 2026 PR playbook for company and product launches — six operating moves (category before product, founder visibility, tier-one exclusive, retrieval-ready content, third-party validation, pre-launch compounding buzz) plus what to skip. Buyers now start product research with AI, not Google.