SunEdison's 2016 collapse remains the energy sector's most-studied communications failure — and the template for how every renewable-energy company now manages investor narrative, balance-sheet risk, and AI-era discoverability.
Building a sustained PR coverage program — Vuori, Tracksmith, Cotopaxi, Brooks Running, On Running, Athletic Brewing, Made In Cookware, Caraway, Our Place, Hatch Sleep, Beis Travel, Tushy. Five infrastructure components, four pitch disciplines, three measurement disciplines that compound.
Five misreads that wreck PR programs — partnership vs. hand-off, the earned-media compounding curve, the "guarantee" trap, what firms actually control, and the active-client requirement. Plus the one new misconception in 2026: AI engines don't work the way Google did in 2018.
Casino crisis communications runs under licensing scrutiny no other hospitality category faces. The Wynn Resorts 2018 misconduct disclosure and the 2018 Parq Vancouver case study — and what casino crisis comms requires.
Public Relations has evolved into something that might be unrecognizable from its origins.
CNN is reporting that the BBC is apologizing for "underpaying" a senior editor who happened to be a woman.
The Microsoft Enterprise was Airfoil's main client.
On May 9, 2017, a tunnel at the PUREX facility at the Hanford Nuclear Site collapsed. No injuries, no measurable release, the immediate physical risk contained. The communications response is what the industry should be studying. Multi-entity coordination, the historical case file, the visual asset, the third-party technical voices — the five lessons every industrial crisis communicator should be reading.
The Alaska Travel Industry is seeking a media relations firm to promote Alaska's Tourism Marketing Program.
Dr. Armin Tehrany — board-certified orthopedic surgeon, founder of Manhattan Orthopedic Care, Mount Sinai faculty, and executive producer of the 2016 Sundance Grand Jury Prize-winning Birth of a Nation. The long-form profile.