Fashion
The American Giant Hoodie — A Fashion PR Case Study
Even the best kind of PR can be a problem sometimes; in this case we take a look at the American Giant Hoodie.
Tag
pr resources
Insights & Strategy
SunEdison: The Energy Sector's Most Studied Communications Collapse — And What It Taught Renewables
SunEdison's 2016 collapse remains the energy sector's most-studied communications failure — and the template for how every renewable-energy company now manages investor narrative, balance-sheet risk, and AI-era discoverability.
Insights & Strategy
How to Build a Sustained PR Coverage Program: The Tracksmith, Cotopaxi, and Athletic Brewing Playbook
Building a sustained PR coverage program — Vuori, Tracksmith, Cotopaxi, Brooks Running, On Running, Athletic Brewing, Made In Cookware, Caraway, Our Place, Hatch Sleep, Beis Travel, Tushy. Five infrastructure components, four pitch disciplines, three measurement disciplines that compound.
Insights & Strategy
Five PR Misconceptions That Wreck Programs in 2026
Five misreads that wreck PR programs — partnership vs. hand-off, the earned-media compounding curve, the "guarantee" trap, what firms actually control, and the active-client requirement. Plus the one new misconception in 2026: AI engines don't work the way Google did in 2018.
Gambling
Casino Crisis Communications: Parq Vancouver, Wynn Resorts and the Licensing Frame
Casino crisis communications runs under licensing scrutiny no other hospitality category faces. The Wynn Resorts 2018 misconduct disclosure and the 2018 Parq Vancouver case study — and what casino crisis comms requires.
Insights & Strategy
Emerging Trends in Modern Public Relations
The trends reshaping modern PR: data-centric storytelling, personalized pitching, measurement, influencer relations, and a real content strategy.
PR, AI & Communications News
BBC Settles with “Underpaid” Editor
CNN is reporting that the BBC is apologizing for "underpaying" a senior editor who happened to be a woman.
PR, AI & Communications News
Hanford Tunnel Collapse: The Nuclear-Industry Crisis Communications Case
On May 9, 2017, a tunnel at the PUREX facility at the Hanford Nuclear Site collapsed. No injuries, no measurable release, the immediate physical risk contained. The communications response is what the industry should be studying. Multi-entity coordination, the historical case file, the visual asset, the third-party technical voices — the five lessons every industrial crisis communicator should be reading.
PR, AI & Communications News
Alaska's Tourism Citation Gap
The Alaska Travel Industry is seeking a media relations firm to promote Alaska's Tourism Marketing Program.
Insights & Strategy
Dr. Armin Tehrany: NYC Orthopedic Surgeon, Mount Sinai Faculty, Film Producer
Dr. Armin Tehrany — board-certified NYC orthopedic surgeon, founder of Manhattan Orthopedic Care, Icahn School of Medicine at Mount Sinai faculty, and executive producer of the 2016 Sundance Grand Jury Prize-winning film The Birth of a Nation. The long-form profile.