Ogilvy & Mather has introduced an all new measurement tool leveled at measuring the effectiveness of branded entertainment. According to the news, the powerful PR company offered up the model at MIPTV. Endorsed by leading production and broadcast companies, this new standard promises to provide new intelligence and opportunities for marketers.
Recently we had the distinct pleasure of speaking with Mark Lankester, CEO of one of the world's most dynamic and fastest growing companies, Tune Hotels. Everything PR News takes a look at the man behind the hotel vision "5-star sleeping experience at a 1-star price."
The IR App provides public companies first-of-their-kind features, that are not available on any other investor relations-related application or mobile financial website.
A look at PR stunts by Everything PR contributor Thorpe Breaks: PR stunts are the one thing celebrities and brands rely on to get them those extra column inches.
GoGo Cast has recently released a micro-targeting advertising solution called GoGoMobile, designed to improve ROI by delivering offers to consumers, when and where the shopper wants them.
There comes a time when a growing business needs help, and finding the right help is a challenging job for any business owner. Learn how to get the best candidate.
Choosing a new employee is never easy - however, keep an eye out for these three traits in any potential candidate to avoid the routine of hiring and firing.
With all the hoopla surrounding social media, people forget that email marketing is still highly effective. There are two main reasons why email works.
Continuing the mission to simplify social monitoring, StatFly added new quick-switch multi-profile management and unlimited reporting to its growing feature set.
McCann Truth Central's 'truths' illuminate the impact of the social media landscape on consumers and brands.