pr resources

HPRA Seeks PR and Journalism Nominations

Entries for the Hispanic Public Relations Association (HPRA) PRemio Campaign Awards are now being accepted through Friday, August 3, 2012.

PR Resources: NVivo's Social Media Analysis

QSR International today announced the release of NVivo 10, the first qualitative data analysis software that enables people to easily capture, work with and analyze social media and online data.

Social Media and Printing Industry - Can There Be a Benefit?

MWW Study Reveals Lax Attitudes Concerning Corporate Culture

MWW findings reveal a large gap between executives’ perceptions of the importance of a supportive corporate culture and their willingness to facilitate such a culture.

Visa Olympics Campaign Spreads Global Cheer

This campaign combines popular social media platforms, television and digital advertising to allow fans to shout the virtual cheers that will inspire more than 60 Visa-sponsored Olympic and Paralympic athletes -Team Visa.

PR Resources: Business Wire Smart Marketing Page

Smart Marketing Page helps communications professionals marry the SEO, messaging and branding efforts of public relations.

Study: 5 Digital Mom Archetypes

MWW’s research and analysis will help brands entice mom’s via social and digital media with their diverse interests in mind.

Junk Mail Still Effective, Study Shows

Junk mail seems to still bring benefits to business and will not vanish any time soon as a new study by the University of Sydney that measured the effectiveness of direct marketing campaigns for larger discount stores points out.

Money Matters in Public Relations

“We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of.” ----Edward Bernays, the father of Public Relations Public Relations firms, today more than ever before, are in the content creation business – and this democratization of the media – of information and communication can be used for good and for bad.

Nutella and KFC Face Costly PR Nightmares

Nutella is advertised as a healthy food, and a KFC Twister wrap allegedly poisoned with salmonella a seven-year old girl in Australia in 2005. Both companies lost enormous sums in law-suits, yet KFC intends to appeal, while Nutella agrees to settle. What are the PR impacts for both companies?