Social media influencers are those people who manage to speak louder than others, without yelling. That's because their messages are echoed by their followers, with tweets on Twitter, with likes and reshares on Facebook, and so on. But what's the secret recipe that makes a social media influencer, and how can you become one?
Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin... Hungry yet?
Knowing the history of the phrases we use on a consistent basis is quite interesting, and the following are the origins of four of the most popular idiomatic expressions.
Brands have to change the way they communicate with consumers, and stories are a part of this natural evolution. How do they do it so far? Concrete storytelling examples from P&G.
How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
Automating all aspects of an influencer marketing campaign BlogFrog includes a searchable database of over 100,000 social media influencers.
Very few companies find real value in running long-term ads on Facebook - and usually, for small companies, this is not even an effective practice. But for those who believe in the power of numbers to attract even more numbers, the strategy works.
Ron Sachs Communications announced its acquisition of What’s Next Marketing, a full-service social/digital media/marketing practice, to enhance the Sachs firm’s national reach.
The company will be using the funds to accelerate growth through further investments in product and technology development and prepare for a public offering.
Norway’s Companybook has launched the first company network combining collaboration, lead generation and media monitoring specifically for enterprise to help British companies match-make with potential customers around the world.