San Pellegrino's international advertising campaign "Live in Italian" has been launched in the USA. The concept by Ogilvy & Mather features black and white photos taken by famous photographer Elliott Erwitt, capturing S. Pellegrino's sparkling water in every day life circumstances.
Influence--it's what we all want. It's why we hire actors, sports figures, and other celebrities to endorse products and services. If someone with influence recommends something, people will respond.
O'Dwyer PR's New Business Council has been opened to help PR firms market themselves to prospective clients and also to cope with the many issues and opportunities facing PR firms in today’s fast-changing environment.
With the world in turmoil, economies tumbling, millions on the brink of despair, Britain's monarchs give up their minstrels and bed tuckers - the wealthiest humans on Earth cut back as if they could never do without counting the royal swans. Britain's Queen Elizabeth II has her Royal PR spin an unlikely tale to tame the huddled masses.
The Alumni Futures Social Media Round Table NYC will open its doors July 22, from 8:30 AM - 3:30 PM (ET).
It's important to stay in touch with your target market, keep up with what's going on in their lives, and understand their needs. Being a stranger to your target market is one of the quickest ways to lose business when it comes to your target market.
Everything PR News interviews Craigslist founder Craig Newmark. The creator of one of the world's most successful Internet entities answers questions about his vision, Craigslist, and more importantly he teaches us that success is not just something you can monetize. It turns out, old philosophies and values still do apply.
The online marketing space has seen its share of key players, but for the most part the niche is comprised of fragmented players or traditional advertising experts. BlueGlass Interactive, a new conglomeration of experts in this market, may prove problematic for competitors, and a boom for clients. It is not often callaborative expertise of this caliber is flung together in a news company. Expect things to change rather dramatically for online marketing and advertising - probably.
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client--but, are you really ready?
Microsoft's Kinect stunned the Entertainment Expo, then the newness wore off. A motion sensing camera addition, is it enough of a technological advancement to carry XBox to the next level? Some say yes, and some say no. With all the disappointments in Microsoft initiatives recently, is Kinect just another hollow promise?