Starting any sort of business requires much more than a boatload of passion and drive. Being in PR, it sometimes is easy to overlook the business side of things. If that is forgotten, it makes it awfully difficult to continue consulting and doing PR.
We continue our talks today with another of communications' thought leaders, Michael Kempner, CEO of MWW Group, one of America's top 10 PR firms.
Next up in our series of informal talks with industry leaders, Ruder Finn's CEO Dr. Kathy Bloomgarden talked with Everything PR News about her agency, values, and the future of PR. We caught up with Kathy at RF offices in Switzerland late last week. Our discussion was aimed at giving readers some inkling of the quality of excellence ingrained in highly successful companies like Ruder Finn, and especially in leaders of such companies.
Using analytics in your PR firm can help you achieve three important goals. First, it can create accountability. Then, you will be able to make data-driven decisions. And finally, you get meaningful reporting for management, shareholders, and potential clients.
Multi-channel strategies are proving far more effective now, especially given the adaptation of the iPad and other technological advances by the public.
Many people don't believe in the power of Facebook to drive business and notoriety, because their own campaigns failed. We have now concrete examples on how different strategies worked for some people-brands, and the ROI is not always measured in number of fans, or likes.
Everything PR News continues its series of talks with the most influential leaders in industry. Today, we had the distinct pleasure of an eye opening chat with Andy Getsey, Co-founder and CEO of Atomic PR. Director of the PR company most identified with Web 2.0, and the digital revolution, by many, Atomic and its leader are one of the most potent digital communications entities out there.
Four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online.
Cloud-based service OnFast provides restaurant owners with a suite of simple, timesaving tools to market their business on the social networks.
Everything PR News has the distinct pleasure of talking with Margery Kraus, Founder and CEO of APCO Worldwide. One of the world's most respected industry leaders speaks very candidly about the industry, the new PR, and her wealth of experience in life as well.