Tweetsgiving this year promises to be even more successful than last year's effort. This, and other fund raising efforts reveal the value of Twitter and social media, perhaps as well as any other type of outreach. Besides being a major PR boost for Twitter, the best part is that those truly in need benefit so much.
Is someone squatting on your company's name on Twitter? Is someone sending out unauthorized tweets in your company's name? It's happened to other companies, and it could happen to you.
Halloween is almost here! We can expect to see plenty of "scary" Halloween costumes and decorations. What we don't expect, however, is scary marketing tactics.
Twitter is hopping with the new #beatcancer hashtag. In an attempt to raise money and awareness while breaking a Guiness World Record, Beat Cancer Everywhere is hosting a fundraising on social media.
If you aren't leveraging Twitter to spread your online message, then your PR campaign may already be in trouble.
Workers who want to share the latest news with Facebook friends and Twitter followers will need to wait until after hours or risk violating company policy, a new survey suggests. More than half (54 percent) of chief information officers (CIOs) interviewed recently said their firms do not allow employees to visit social networking sites for any reason while at work.
A recent study of the correlation between social media and social search marketing shows that the two are quite interrelated. Companies that implement both techniques are seeing a much higher clickthrough rate.
She works for OrangeSoda Enterprise, a company that has a website as fresh as its name, and with her we launch Featured Experts - a category that will bring you advice from the best of the best in public relations and social media. They don't have to be famous: their actions and professional conduct are what define value in our glossary.
Being number one carries with it a set of expectations. The expectations of clients, potential clients, contemporaries, competitors and business at large demand a perfect digital image. I did not set out to pick on a giant today, a failed expectation led me to it. Expecting a company with over 3,000 employees, an elite clientele, and a reach that spans 5 continents to display an awesome digital world presence is natural.
The real cost of a Web business is not product development but in product placement and growth. Social networks offer space for product placement, but is it realistic to expect sales boosts just from creating a profile in a network like, let's say, Twitter?