Tag

youtube

YouTube's Original Channels Bet — One Year In, the Independent Creators Are Winning

A year into YouTube's $100 million original channels initiative, the trade-press consensus is turning skeptical. A handful of funded channels are working; many are not. Meanwhile, independent YouTube creators — PewDiePie, Smosh, the Vlogbrothers — are outperforming the studio-style productions without funding. The MCNs (Maker, Machinima, Fullscreen) are quietly becoming the brand entry point.

EPR Editorial Team · Sep 15, 2012

Social Media

Using YouTube for Business: The Four Use Cases That Actually Work

YouTube as publishing operation, SEO asset, paid advertising channel, and community infrastructure — the four business use cases, what works by category, production fundamentals, and measurement.

EPR Editorial Team · Jul 19, 2012

Digital Communications (DEPRECATED — use 27717)

How Americans Consume Online in 2026: AI Engines, TikTok, and the Death of Traditional Search

Americans now spend 8 hours 14 minutes per day with digital media — and the shape has been rewritten. AI engines, TikTok, YouTube, and Reddit are absorbing share. Traditional search is under structural pressure.

EPR Editorial Team · May 14, 2012

Social Media

Ten Social Media Truths for Brands

McCann Truth Central's twelve truths about social media describe consumer behavior. Ten complementary truths describe what brands and PR practitioners need to understand about operating on social platforms in the current landscape.

EPR Editorial Team · Jan 14, 2012

Social Media

YouTube: The Second-Largest Search Engine on the Open Web

YouTube is a search engine that renders its results as video. 2.7B users. 500 hours uploaded per minute. The buyer-intent surface most PR programs still miss.

EPR Editorial Team · Apr 7, 2011

Insights & Strategy

Will Television Die? Streaming vs YouTube vs Creators

TV didn't die. It split. Broadcast 18.6%, cable 23%, streaming 44.8%, YouTube 12%+. Three video categories now compete for the same television screen — broadcast and cable in managed decline, premium streaming consolidating, creator-led video as the structural growth category.

EPR Editorial Team · Jan 6, 2010