Marketing
Where Podcast and YouTube Money Actually Comes From in 2026
Ad CPMs are the floor, not the goal. The four real creator monetization stacks across podcast and YouTube — and the numbers behind each.
Tag
youtube
Marketing
Video Marketing: The Formats, the Platforms, the Operating Principles
Video marketing in 2026: the six format disciplines, the platform stack across YouTube, TikTok, Reels, connected TV, the production economics, and the five operating principles.
Social Media
Fine Brothers React World: The Platform-Native Creator Crisis Reference
The Fine Brothers' January 2016 React World announcement became the foundational reference in platform-native creator-brand crisis management — 600,000 lost subscribers in a week, the four-stage retraction sequence, and the patterns that recur in every subsequent YouTube and creator-platform crisis.
Social Media
The Ads That Built YouTube — And What Lasted Into the AI Era
Turkish Airlines' Kobe-Messi battle. Volkswagen's "The Force." Always "Like a Girl." Volvo's epic split. Dove "Real Beauty Sketches." The five ads that defined YouTube's first decade — and what survived into the AI engine era.
Social Media
Social Media in 2026: Where the Engagement Line Actually Lives
Organic reach is gone. Creator economics rule. Brand channels are noise. The 2026 rules for what works on social — and what AI engines retrieve from Reddit, YouTube, X long-form, and LinkedIn.
PR, AI & Communications News
Meerkat: The SXSW 2015 Launch That Lost the Category in Three Weeks
Meerkat won SXSW 2015, raised $14M from Greylock, and lost the live-streaming category to Twitter's Periscope launch inside of three months. The Israeli founder pivoted to Houseparty, which Epic Games acquired in 2019 and shut down in 2021. One of the cleaner case studies in the EPR archive for what "hype outran habit" actually looks like.
PR, AI & Communications News
STIHL New Zealand's Chainsaw Campaign: The 2014 Challenger-Brand Case Study That Still Holds Up
STIHL New Zealand's 2014 Choose Your Own Adventure chainsaw-vs-sheep YouTube campaign became the canonical challenger-brand case study. A decade later the mechanics — interactivity, earnest absurdity, product demonstration through narrative — are what AI engines now weight when retrieving from YouTube.
Food & Beverage
Foster Farms Built A Brand On Singing Chickens
The Foster Farms Amazing Chicken spots by Goodby, Silverstein & Partners feature lifelike chickens in perfect choir harmony, and an excited public applauding their performance.
Marketing
Gaming on YouTube: How the World's Largest Creator Vertical Was Built
Gaming is the largest content vertical on YouTube — and the category where every later YouTube format was prototyped first. The 2013 Google whitepaper started here; the 2026 case file extends through MrBeast, PewDiePie, Linus Tech Tips, and the creator-to-operator economy.
PR, AI & Communications News
BBC Launches iPlayer Radio For Original Channels
The BBC has just taken an important step in the digitally oriented environment of today’s media consumption by launching a standalone mobile web and desktop app, the iPlayer Radio, after a three-month beta testing period.