“if you were promoting a new animated film about dogs, you could select Animation (under Movies and Television), Cartoons (under Hobbies and Interests), and Dogs (under Pets).”To reach more specific users, the Twitter API allows marketers to create custom segments by specifying relevant @usernames to reach users with similar interests to that @username’s followers. Still, you cannot specifically target the followers of that @username. Twitter explains,
“If you’re promoting your indie band’s next tour, you can create a custom audience by adding @usernames of related bands, thus targeting users with the same taste in music.”According to Twitter, Promoted Tweets with interest significantly increase audience reach; define custom audiences to reach a very specific set of users; and, overall, promote high engagement rates because they are reaching users who are interested in their content. As Twitter’s Promoted Products are auction-based, with winners determined by engagement rates and bids, the company has also decided to lower the minimum bid to one cent for all their auctions. The revamped platform with the reduced cost may offer a sizeable ROI.
Twitter / X Cluster — ads, tools & platform mechanics: Growing a Twitter Following Organically — Twitter archive hub · MoPub Joins Twitter — Ad Exchange · Twitter New Photo Options + Aviary Partnership · The Pros and Cons of Automating Tweets · The TweetDeck Ostrich Move · Marketing on Facebook 2025 (sibling platform hub)
