Editorial Team

Editorial Team

Editorial Team, Everything-PR

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About Editorial

The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

Latest by Editorial Team

Instagram Buys Luma to Improve Video Capabilities
PR News
Aug 25, 2013

Instagram Buys Luma to Improve Video Capabilities

With stabilization and professional filters, all free, all Instagram users will shoot professional videos soon.Traditional advertising is changing, shifting, if you will. It is becoming social, and Instagram will play an important role in the process.

3 min readRead more
Marriott, Moxy Hotels, BSUR and Deep, Deep, Deep Customer Understanding
PR News
Aug 25, 2013

Marriott, Moxy Hotels, BSUR and Deep, Deep, Deep Customer Understanding

A new hotel brand announced earlier this year, Moxy Hotels has selected BSUR Amsterdam as their branding agency. The joint venture with Swedish furniture giant IKEA Group promises some 150 + 3-star boutique hotels to target Millennial Generation travelers across Europe in the coming years. But is Marriott really up for engaging Generation Y?

3 min readRead more
Who Is Influencing #Energiewende and Germany's Energy Debate?
PR News
Aug 23, 2013

Who Is Influencing #Energiewende and Germany's Energy Debate?

One of the world's leading communications companies, Text100, completed a Digital Index Energy influencer study in June. The data "showed" the key influencers shaping the German energy sector including people in; politics, science, industry, and the nongovernmental sector, etc. The press release here, makes some interesting assertions, particularly where the use of social media is concerned with regard to Germany's energy debate.

3 min readRead more
The Foregone Conclusion of a Twitter Marketing Funnel: Like It or Not
PR News
Aug 22, 2013

The Foregone Conclusion of a Twitter Marketing Funnel: Like It or Not

I just got off Skype with a friend and client whose company absolutely defies any suggestion Twitter is a viable marketing tool. You read that correctly @briansolis. Believe it or not, there are millions or companies out there that would refuse and refute ANY channel preferred by clients, if a decision maker in the crew is adamantly enough against the channel.

3 min readRead more
Ogilvy PR Explores Boutique PR Territory
PR News
Aug 20, 2013

Ogilvy PR Explores Boutique PR Territory

With its new "Espresso" offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?

3 min readRead more

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