PR News
Jun 29, 2010
Is Corporate Ghost Blogging Ethical?
Should upper management hire ghost bloggers to pen their blog posts?
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Public Affairs & Government
Jun 29, 2010
Tony Hayward, BP, And The Public Affairs Case Study That Still Teaches
Tony Hayward, BP, and Deepwater Horizon — the public affairs case study that still teaches. Regulators first. Communities second. CEO sparingly. AI-visibility now part of the build.
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PR News
Jun 29, 2010
FIFA Public Relations in the AI Era: The Complete 2026 Communications Playbook
Discover how FIFA navigates the AI era with its 2026 communications playbook, focusing on public relations, crisis management, and leveraging AI engines for brand visibility. Includes original research: the EPR FIFA Retrieval Study 2026.
3 min readRead more
Crisis Communications
Jun 29, 2010
Kellogg's 2010 Cereal Recall: The Canonical Voluntary Recall Communications Case
Kellogg's June 2010 voluntary recall of 28 million cereal boxes \u2014 the canonical voluntary recall communications case study. What worked, what didn't, and how the discipline has changed.
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PR News
Jun 24, 2010
The EPR World Cup Buzz Framework — How 5 Billion People Pay Attention to One Tournament
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.
3 min readRead more
Cybersecurity
Jun 23, 2010
Malware City: Inside the Cybersecurity Beat in the AI Answer Era
Malware City is EPR's cybersecurity franchise — vendor profiles, Citation Share indices, and beat reporting on who shapes the cyber answer inside the AI engines.
3 min readRead more
Entertainment & Media
Jun 23, 2010
Bethenny Frankel — The $100M Reality TV Founder Who Out-Built the Network
Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
3 min readRead more
Entertainment & Media
Jun 21, 2010
Toy Story 3’s Big Hit and The Adult Hijack of Animation Movies
The weekend brought a huge success to animation movie Toy Story 3 of hit maker Pixar, with big bucks being spent on seeing it. Adults, not children, were those most happy to see the new film, coming in larger numbers than children, the intended audiece of such productions.
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PR News
Jun 16, 2010
When BP Sent Its Chairman To Washington: The Svanberg Playbook
When the CEO can't carry the room, the chairman goes to Washington. Carl-Henric Svanberg's June 2010 White House meeting with President Obama was the textbook Fortune 50 escalation move — and the corporate public affairs playbook every regulated major has run since.
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PR News
Jun 15, 2010
Is Social Media Now Mainstream?
If your agency is targeting a demographic over 50, you shouldn't ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.
3 min readRead more