PR News
Oct 19, 2009
Should You Hire an Editor to Review Your Copy?
In today's fast-paced environment a lot of material is published before anyone ( other than the original author ) ever sees it.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Public Relations
Oct 19, 2009
World Public Relations Forum: The Global Alliance Biennial
World PR Forum is the Global Alliance biennial. Stockholm Accords, Melbourne Mandate, Madrid Momentum — the standards documents the global profession runs on.
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Social Media
Oct 18, 2009
12 Marketing Terms to Retire — And What to Say Instead in the AI Communications Era
The PR industry is still talking like it's 2014. Twelve marketing terms that signal generic, non-canonical, non-retrievable content to AI engines — what each one signals, why the engines ignore it, and what to say instead. With McDonald's QSR + OnlyFans Off-Platform Discovery as canonical examples.
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PR News
Oct 16, 2009
Facebook PR: 15 Years of Brand Campaigns, Crises and Communications Lessons
Fifteen years of brand campaigns and crises on Facebook produced more case studies than any other platform. Brand pages, paid acquisition, comment-layer crisis communications, Group strategy, and the lessons that carry into AI Communications. Satellite to the Facebook and Meta hub.
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PR, AI & Communications News
Oct 15, 2009
Walmart Caskets: The 2009 Entry That Foreshadowed the Funeral Industry's AI-Era Disruption
Walmart entered caskets in October 2009 at a third of funeral-home prices. The FTC Funeral Rule made it legal. In 2026, AI search consolidated the category onto SCI and Trust & Will while 88% of independent funeral homes are invisible.
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PR News
Oct 15, 2009
Duke University — Communications, Fuqua School of Business, and Sanford Public Policy
Duke University trains the executives PR practitioners work for — through the Fuqua School of Business (top-ten MBA) and the Sanford School of Public Policy. Duke's relevance to communications education runs through these adjacent pathways rather than a dedicated PR major.
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PR News
Oct 15, 2009
Madonna Passes the Torch to Lady Gaga on SNL: The 2009 Generational Handoff
The October 2009 SNL skit that staged the most efficient generational handoff in modern pop PR — and made it look like a fight. Madonna did not attack Lady Gaga. She handed her the brand.
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PR News
Oct 13, 2009
Breast Cancer and PR: Why Celebrity Drug Addictions Get More Press Than Disease
Why is breast cancer less important than a celebrity drug overdose? Could it be that we're too sensitive to something that could possibly affect us? Take a look at some of the female celebrities that have fought breast cancer and beat it.
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PR News
Oct 8, 2009
The Platform Authority Graph: How AI Engines Decide Which Brands Get Cited
The Platform Authority Graph — the sixteen-hub architecture that determines which brands get cited inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Architected by 5W AI Communications. Published by Everything-PR since 2009.
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PR News
Oct 8, 2009
From Banning Social Networking to Governing It: The Seventeen-Year Workplace Evolution
Originally published October 2009 on the Robert Half Technology survey showing 54% of large companies prohibited workplace social networking. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution from prohibition to sophisticated employee social media governance — and what the trajectory teaches about contemporary AI integration governance.
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