Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Amy Rosenberg, graduate of Clark University, has been promoted to executive vice president and U.S. director of media relations for Hill+Knowlton Strategies and will serve as an active member of the senior leadership team.
The social media conversations universe is dominated by big brands, famous all over the world. Coke, Apple and Google are on the top three places, followed by other important names, as a new monthly report that tracks the social media “conversations” related to the top 100 consumer brands shows. The report was made by PQ Media, the leading provider of global media econometrics and pioneer of emerging media research, and uberVU, a social media audience measurement firm.
Continuing with our industry decision maker interviews, we caught up recently with PRCo Germany's Managing Director Claudia Dressler.
As Twitter’s Promoted Products are auction-based, with winners determined by engagement rates and bids, the company has also decided to lower the minimum bid to one cent for all their auctions. The revamped platform with the reduced cost may offer a sizeable ROI.
Bruce Willis owns the rights to listen to a huge number of songs downloaded from iTunes, but under a nontransferable license. And he wants to change things for the better, to leave the collection to his four daughters after his death. Does he have a case?
Android may continue to be the most widespread OS, but Android itself is not a smartphone. And this begs the question: in the real battle of the smartphones, who is going to win this year?
News that a subsidiary of US drug giant Johnson & Johnson will be forced to pay $181 Million to settle state allegations against the company's marketing of Risperdal, will be somewhat offset by news of deal with Danish pharmaceutical group Genmab. Johnson & Johnson is set to pen a news deal for the rights to cancer drug Daratumumab reportedly worth $1.1 billion to the Danish brand.
On Friday Edelman, the world’s largest public relations firm, announced having named Florence Baranes-Cohen the very first Director General of Edelman France.
Last week Waggener Edstrom Worldwide announced oday announced having expanded their Hong Kong office's luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds designer Cole Haan, and completes major campaigns for leather goods specialists LANCEL, and the wine brand Pernod Ricard.
There's no question social media channels carry not only gems, but also some real "thuds" when it comes to value. All those Google employees sharing looped animation on g+, Facebook game requests out the ying and yang, even Pinterest pins nobody needs or wants. Oh, but those are the negatives. What about random stuff that is sometimes funny, but also characteristically insightful. Okay, there is truth in the hilarity of the PR business too.
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