Corporate PR & Corporate Communications

Sesame Street Coming to LeapFrog LeapPad Tablet

Porter Novelli to Handle Global Consumer PR

Glenfiddich has recently appointed Porter Novelli as its PR agency in charge of global consumer PR. The agency has been awarded a six-figure brief after winning a four way pitch.

Soft-Drinks See Free Falling Sales, Try to Fight with New Product Launches

Sales figures for carbonated soft drinks hit the historically low 1996 levels and have marked seven consecutive years of decline in 2011. Only Dr Pepper, Sprite, Diet Mtn Dew and Fanta are reporting growth, according to Beverage Digest.

KCSA Launches Investor Relations App

The IR App provides public companies first-of-their-kind features, that are not available on any other investor relations-related application or mobile financial website.

Exclusive: Speyside's Ian Herbison on Latin America

Last week, Everything PR News talked with Ian Herbison, CEO and Co-Founder of Speyside Corporate Relations, a leading agency focused now on the emerging markets of Latin America. For readers, this talk is a unique opportunity to gain valuable insight into not only one of the world's leading corporate engagers, but an emerging Latin America.

Starbucks, a Very Green Company

Pat Lindle examines whether Starbucks is a green company or not, and how it goes about achieving its goals with the environment.

Mastercard Marketer Joins Edge Marketing

Group Edge, one of the largest CRM marketing agencies in all Southeast Asia, has been joined by veteran Natalie Lockwood. Lockwood, formerly of MasterCard, will be VP of Business Development according to the news.

Crisis PR: Bank of America Website Down. Again.

Some Bank of America customers trying to access their online and mobile accounts were unable to get through today, a website outage that resembles so much a similar issue last January.

Rubenstein Public Relations Expands Real Estate Client Portfolio

Communications and media strategy firm Rubenstein Public Relations has announced they have expanded their real estate portfolio by signing two new clients, Century Properties and CanCan Casino Resort & Spa. The company now represents a little under thirty clients from the real estate busines.

Marketing and Management in a Corporate Crisis

Proper implementation of marketing and management in these far more than shaky economic times can actually cause the nature of the recession to work in your favor.