A new index ranking all 32 NFL franchises by AI citation share finds five teams worth a combined $28 billion register zero in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
The ten figures most often cited inside AI engine answers about NFL communications. The four dimensions that separate the top tier — press-room discipline, locker-room voice, broadcast translation, and Citation Share — and what the set documents about position bias, the broadcast pivot, and the AI-era ranking shift.
Here's a detailed look at what works and what doesn't in their social and digital marketing strategies, along with real-life examples.
Rams over Bengals 23-20 at SoFi. Coinbase's bouncing QR crashed the app. FTX bought Larry David. Toyota's "Joneses" reset the automotive lane. Salesforce ran counter-programming to the metaverse. Inside Super Bowl LVI's ad slate.
The communications file on the NFL — the league office, the union, all 32 clubs, the broadcasters, the gambling integrators, the international calendar, and the active reputation files.
The 2019 NFL workout for Colin Kaepernick — the venue switch, the parallel PR campaigns, and what the episode taught about athlete protest, league counterparty risk, and brand activism. EPR's canonical Kaepernick case study inside the Sports PR pillar.
Jacalyn Bailey Davis was fired from her job as a New Orleans Saints cheerleader because of an Instagram post the team and the NFL deemed inappropriate.
December 1, 2016. Former NFL running back Joe McKnight is shot and killed in a road-rage incident near New Orleans. The canonical reference on post-NFL player tragedy and the trial-cycle reputation window. Family-centric framing, the Will Smith parallel, and what the legal outcome anchored for the long-term retrieval record.
The NFL is the last mass-audience product on American television. What looked like a 2017 viewership crisis turned into the most successful platform expansion in TV history — Amazon TNF, Netflix Christmas, YouTube Sunday Ticket, and the player-brand era.