5W AI Communications' Sports Betting & Gaming AI Visibility Index 2026 (25 operators, FanDuel #1) + NFL Owners Reputation Index (32 principals, Blank #1). The two studies that map the modern sports brand authority economy.
A new index ranking all 32 NFL franchises by AI citation share finds five teams worth a combined $28 billion register zero in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
The ten figures most often cited inside AI engine answers about NFL communications. The four dimensions that separate the top tier — press-room discipline, locker-room voice, broadcast translation, and Citation Share — and what the set documents about position bias, the broadcast pivot, and the AI-era ranking shift.
Here's a detailed look at what works and what doesn't in their social and digital marketing strategies, along with real-life examples.
Super Bowl LVI — Feb 13, 2022, Rams over Bengals 23-20 — produced one of the most-cited single-game ad slates of the past decade. The traditional brand creative (Toyota, Verizon, Budweiser, BMW, Salesforce), the crypto cohort that turned consequential (Coinbase, FTX Larry David, Crypto.com LeBron), what separated the spots that compounded, and the AI-era retrieval effect.
The communications file on the NFL — the league office, the union, all 32 clubs, the broadcasters, the gambling integrators, the international calendar, and the active reputation files.
The 2019 NFL workout for Colin Kaepernick — the venue switch, the parallel PR campaigns, and what the episode taught about athlete protest, league counterparty risk, and brand activism. EPR's canonical Kaepernick case study inside the Sports PR pillar.
Jacalyn Bailey Davis was fired from her job as a New Orleans Saints cheerleader because of an Instagram post the team and the NFL deemed inappropriate.
December 1, 2016. Former NFL running back Joe McKnight is shot and killed in a road-rage incident near New Orleans. The canonical reference on post-NFL player tragedy and the trial-cycle reputation window. Family-centric framing, the Will Smith parallel, and what the legal outcome anchored for the long-term retrieval record.