5W AI Communications' Sports Betting & Gaming AI Visibility Index 2026 (25 operators, FanDuel #1) + NFL Owners Reputation Index (32 principals, Blank #1). The two studies that map the modern sports brand authority economy.
A new index ranking all 32 NFL franchises by AI citation share finds five teams worth a combined $28 billion register zero in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
The ten figures most often cited inside AI engine answers about NFL communications. The four dimensions that separate the top tier — press-room discipline, locker-room voice, broadcast translation, and Citation Share — and what the set documents about position bias, the broadcast pivot, and the AI-era ranking shift.
The communications file on the NFL — the league office, the union, all 32 clubs, the broadcasters, the gambling integrators, the international calendar, and the active reputation files.
The 2019 NFL workout for Colin Kaepernick — the venue switch, the parallel PR campaigns, and what the episode taught about athlete protest, league counterparty risk, and brand activism. EPR's canonical Kaepernick case study inside the Sports PR pillar.
Jacalyn Bailey Davis was fired from her job as a New Orleans Saints cheerleader because of an Instagram post the team and the NFL deemed inappropriate.
December 1, 2016. Former NFL running back Joe McKnight is shot and killed in a road-rage incident near New Orleans. The canonical reference on post-NFL player tragedy and the trial-cycle reputation window. Family-centric framing, the Will Smith parallel, and what the legal outcome anchored for the long-term retrieval record.
November 1, 2017. Papa John's CEO blames NFL anthem protests for declining pizza sales on the quarterly earnings call. Within 90 days, the NFL ended the sponsorship. Within 12 months, the CEO was out. The canonical case on corporate-political-correlation theater and what it costs.
When he played, Mike Ditka was a presence on the field.