EPR pillar coverage of email marketing — strategy, platforms (Klaviyo, Mailchimp, HubSpot, Iterable, Braze), AI personalization, lifecycle automation, deliverability, industry playbooks, and failure modes. The most-owned channel in 2026.
Content is king. Relevance is the throne. The five email marketing fundamentals — segmentation, lifecycle automation, deliverability hygiene, creative testing, measurement — and why the cost of irrelevance compounded between 2012 and 2026.
There once was a time, when a business hoping to engage in a number of marketing or PR-related disciplines, had to recruit a raft of agencies or in-house experts to manage their campaigns. Siloed by guarded professionals or black-box technology, that either couldn’t or wouldn’t talk to each other, the practices (and very often the results) were shrouded in secrecy, bluff and jargon. This made life difficult for business hoping to capitalize on what were never truly seamless activities.
GetResponse offers a new Android App that gives email marketers control of their campaigns, marketing lists and email reports straight from their phones.
People are more likely to share emails that include discounts than any other type of email campaign, according to a new Email Marketers Worldwide Q4 2011 research by email marketing software provider Emailvision. 34,7% of campaigns that include discounts are shared, say marketers.
Email marketing pillar — the strategic case, platforms (Mailchimp, Klaviyo, HubSpot), segmentation and AI, industry playbooks (CPG, Travel, Real Estate, Bedding), failure modes, and the 2026 operating model with 30-40% automation revenue and privacy-aware measurement.
The 2026 stack for travel email marketing — Cendyn, Revinate, Sojern, Klaviyo, Iterable — and why pre-arrival, on-property, and post-stay flows are operationally distinct from retail email.
Is email communication being replaced by communication through the social media platforms. Read this thought-provoking piece and then weigh in with your own opinion.