Email Marketing
Help to Create a Strong Brand Via Email Marketing
When you're trying to reach new customers and expand the potential of your brand, email marketing can be a powerful tool.
Category
Email Marketing
EPR pillar coverage of email marketing — strategy, platforms (Klaviyo, Mailchimp, HubSpot, Iterable, Braze), AI personalization, lifecycle automation, deliverability, industry playbooks, and failure modes. The most-owned channel in 2026.
Email Marketing
4 Tips for Improving Your Email Campaigns
Your email campaign can be one of your most successful tools for outreach to properly built and maintained.
Email Marketing
5 Things to Avoid Using in Email Subject Lines
No matter how good your data is, or how robust your lists are, if you are using content that doesn’t get opened, you are getting nowhere. When you are putting together subject lines, convey information in a way that will get you clicks.
Email Marketing
The Email Marketing ROI Report — Why the Inbox Still Returns More Than Any Other Channel
Email returns $36-$42 per $1 spent — higher than any other digital channel. The 2026 ROI report: what changed since the 2013 Econsultancy/Adestra study, where email ranks against SEO, paid search, paid social, SMS, and influencer marketing, and why email is the structural foundation of cookie-deprecation-era marketing.
Email Marketing
Three Decades With Email Marketing — A Working History
RSS died first. Twitter died, then came back as X. Push got throttled. Slack layered on top. Why email outlasted every "killer app" and what 30 years of working history teaches.
Email Marketing
Scoop.it Integrates with MailChimp, Announces Curated Newsletter Functionality
Scoop.it introduced curated newsletter functionality. Relevant and engaging newsletter campaigns can now be easily created as Scoop.it integrates with well known and appreciated MailChimp.
Email Marketing
Australia and New Zealand Marketing Emails Struggle to Escape the Spam Folder
1 in 5 emails ends up automatically in spam folders, the ‘Australia and New Zealand Email Intelligence Report’ revealed. The study analyzed emails from over 500 Australian brands and discovered that 17% of them are never seen by the recipients.
Email Marketing
Email Marketing 101: Send Before Your List Goes Stale
Most small businesses get email wrong on the first decision — they wait. The 2026 framework for starting an email program: send first, build the list while sending. Email contacts age fast; small engaged lists beat large stale ones.
Email Marketing
Email Marketing Lives On — And Owns The Inbox In 2026
Email marketing was supposed to die. It didn't. Why the inbox is the highest-ROI owned channel in 2026 — and the five disciplines that separate brands compounding from brands broadcasting.
Email Marketing
Why WhatsApp Beat Email in Brazil
Email never had a chance in Brazil. ~148M WhatsApp users, ~91% of Brazilian internet users, WhatsApp open rates ~98% vs email 12-20%. Why brand operators should plan their CRM stack around WhatsApp first.