Courtesy Genera lMills[/caption]
Food companies want to come clean, but front groups are doing the dirty work
Food companies are constantly looking for ways of making people buy their products. Their latest strategy was to lay out their manufacturing techniques. McDonald’s for example, claims they don’t have any secrets regarding their cooking measures, and to prove they have nothing to hide, they’ve invited the media to poke around their kitchens to see where the magic happens. Unlike other junk-food companies out there, McDonald’s took a risk and we must applaud them for that. They invited people into their kitchens to prove them their ingredients are not made of plastic. Of course, this doesn’t change the fact that the food is bad, but at least they’ve been courageous enough to come clean. Corporations such as Kraft Foods have decided to compromise and create their own organic foods. We cannot help but to admit that the move was very clever and that it brought them a wide range of clients from all over the world. The company doesn’t only maintain its brand loyalty, but it also proves that it has the ability to think of their future and of new ways to attract customers. [caption id="attachment_45454" align="aligncenter" width="585"]
Courtesy Gerard Stolk[/caption]
Are all food companies willing to come clean?
No. Some of them assume they’ve got nothing to hide, so they don’t see any reasons to come clean. ConAgra, Monsanto and Coca-Cola have exemplar public relations teams, and in their case the front groups are in charge with the advertising part. The well-known Alliance to Feed the Future is a front group that clearly stated its mission: to enhance the necessity of having modern food technology and production techniques to suit the global requirements. However, if we take a look at its founders we will come across names such as CropLife America, the American Meat Institute, the United Egg Producers, and Grocery Manufacturers Association. Isn’t it obvious that the intentions of this group have nothing to do with helping consumers?American Council on Science and Health
The president of ACSH wrote an article about the greatest unfounded health scares that took place in 2010. The article was published in the Daily Caller and it listed soda as one of these scares. Even though its goal seems to be that of adding reasons and balance to the current situation, the group is backed by General Mills, Coca-Cola, and Kellogg, names that make everything become so much clearer. [caption id="attachment_45455" align="aligncenter" width="585"]
Courtesy D Kho[/caption]
