Category: Crisis PR

MANAGEMENT-CREATED CRISES

Caring About Consumers To Avoid PR Crises

In January 2024, a seemingly simple “How is everybody doing?” from the official Elmo account on X unleashed a tidal wave of emotional responses, both positive and negative. This unexpected vulnerability surprised even the Sesame Street...

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Reconnecting and Rebuilding After a Crisis

Crisis situations evoke a very specific feeling, akin to the ground beneath one’s feet suddenly giving way, plunging them into chaos and confusion. These situations are able to shatter all the stability that companies rely on...

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Showing Accountability During Crisis Situations

In the age of instant information and hyperconnected communities, any brand can find itself at the center of a PR crisis. Whether it’s a misstep in marketing, a product malfunction, or a social media...

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Importance of Crisis Communications Planning in PR

In the world of public relations, managing a crisis effectively can be the difference between an organization’s survival or its downfall. Crisis communications planning is not just a precautionary measure. It’s an essential component of...