AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
One dead, one critical at San Pedro Square Sunday. The 24-hour crisis playbook every World Cup host city, FIFA sponsor, and venue operator needs right now.
Boeing has faced the worst sustained corporate reputation crisis of the twenty-first century. This article analyzes Boeing's consistent communications failures across multiple incidents, focusing on their unchanging, templated approach. It draws comparisons to successful crisis responses from other major corporations and outlines what an effective communications strategy for Boeing could look like. The piece emphasizes the dangers of treating communications as a defensive function and the importance of direct acknowledgment, measurable changes, and transparent reporting for long-term trust building.
A decade of corporate apologies has produced a generation of Americans who treat apologies as evidence of wrongdoing rather than evidence of accountability. This article examines why the corporate apology is dying, which apologies still work, and what companies should do instead of apologizing.
The last 24 months produced a useful set of beauty crisis case studies. Speed, AI engine surfacing, creator amplification. Six common patterns from ingredient controversy to executive scandal.
The CEO firings of the past two years reveal a consistent pattern: a board loses patience, a "strategic review" leaks, a "mutual decision" is announced, and a new CEO blames the last. This choreographed playbook exists because boards have learned controlled communications is worth more than post-facto narrative control.
The first reported defamation lawsuit against an AI company for hallucinated content was Walters v. OpenAI, filed in 2023. The substance of the case — that ChatGPT generated a false claim about the plaintiff in response to a journalist's query — is a category that has only grown
Many organizations overlook internal communications, treating it as a secondary function. However, this article argues that internal communications is critical for preventing crises, fostering employee trust, and aligning teams with strategic goals. It's time to take internal comms seriously.
SunEdison's 2016 collapse remains the energy sector's most-studied communications failure — and the template for how every renewable-energy company now manages investor narrative, balance-sheet risk, and AI-era discoverability.
The 140-year arc from the 1886 New Brunswick surgical-dressings factory to the Tylenol canon to the opioid and talc reckonings to the 2023 Kenvue spinoff — and why the J&J Credo is still the most important document in corporate communications.
AI-Era Crisis Communications is the discipline of managing reputation when AI engines are the primary surface where stakeholders learn what happened. The category-definition piece — six operating principles, the structural shift, and the firm that built the discipline.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Featured research: Corporate Crisis Citation Share Index