That phrase with its new spelling appears to be the rage for cybercriminals these days. 76% of all companies surveyed last year reported being victims of phishing attacks. The most popular in the second quarter of 2019 were free webmail sites and SaaS followed by the financial sector. And if that’s not enough to scare you, new phishing sites have been popping up at an average of 1.5 million every month and about half use https encryption.
The Cost?
In 2018, it was estimated that the cost of a phishing attack on each mid-sized company was $1.6 million. And these figures don’t even include the general public which has also seen significant increases in these criminal offenses. A whopping 60% of Americans report that either they or a relative have been victims of a scam or breach.
Internal Procedures
Devote the time to educate employees about not just the dangers of phishing but also the impact it can have on both the company, employees and sometimes its customers. Dispense advice on how they can recognize suspicious emails they may receive and how to handle it. Add a section on how they should manage their own PCs that they can share with friends and family.
Not convinced? No
time? A recent security study by Intel reported that 97% of participants
globally don’t recognize complex phishing emails.
Another study by
Deloitte reported that a third of customers would cease doing business with a
company that was breached even if they personally didn’t suffer any loss. A
large insurer reported that its surveys show 60% of customers would consider
changing companies with about half actually doing so.
Meet with your IT
team and formulate some action plans. Keep your software updated. A 2014 study
found that 90% of the 1,000 plus commercial breaches in the first half of 2014
could have been averted. Employees caused more than 25%, largely by accident.
Conduct tests
periodically by doing such things like sending emails to some employees from
email addresses unknown to them. Share the results of the tests without
identifying employees but including reminders and tips.
External
Procedures
Keep your different
publics informed about what you’re doing, particularly as it relates to
protecting their data. Share the same information you gave to employees so they
can recognize phishing attempts they receive.
Some of the tips
should include being on the lookout for one or more of the following in emails
they receive:
Improper
grammar
Requests
for financial help
An
offer of money
Advise them to compare the email address from the suspected phisher with yours, especially if your company name is part of the email address.
Counsel them about
the potential danger of opening an attachment from an unknown sender, clicking
on a link the sender has requested or even replying to the sender. Finally,
while it seems obvious, they should be alerted to not comply with any requests
asking for personal information.
While none of the above is guaranteed to successfully defend against phishing, you will have educated both your employees about your efforts and desire to keep data private and help maintain trust and credibility with your publics.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.