With the current News of Greece’s economy falling apart – what will the impact be upon the Public Relations industry? We are already feeling the impact of global financial uncertainty, with the stress levels in the United States rising as the Stock Market saw some technical errors this week.
While there are many agencies who have Greek clients, who are the PR firms on the ground in Greece? Everything PR has highlighted the following 5 companies, due to their Greek Office’s as well as work within the country with national brands.
Asset Ogilvy PR (Greece)
They are part of the Ogilvy umbrella of over 80 agencies worldwide. The Greek office was founded in 1991 and has been a leading Public Relations firm in Greece since 2010. They specialize in corporate and pharmaceutical PR, public affairs (government), online PR and content, sports marketing, and Reputation management. Some of their clients include Dove, Axe, Estee Lauder, Coca-Cola, Adidas, Novartis, and Barbie.
The President of the agency is Betty Kazakopoulou and has been so since 2010.
Located in Athens Greece, they have been an affiliate with Edelman PR since 2000, so when needed, they can use that upline for increased firepower. They can offer help with digital, public affairs and public relations, media, crisis management, online content, creativity, events, campaigns, and strategy.
Their clients include Visa, Cisco, Spotify, Shell, Special Life, and Heinz. Stathis Haikalis is Effect Communications’ CEO.
With locations in Thessalonica and Milan, they focus much of their efforts on food, wine, travel, arts, and fashion.
Infonet Communication’s is an independent PR firm and make their way without a global network .
The firm also works with clients on increasing their social media presence and online content.
IKON Porter Novelli
This satellite office is located in Athens and has access to all of the services and specialty work of Porter Novelli. Some of their clients include Veet, Scholl, Acropolis Museum, SKRATS lottery, Red Bull, and OPAP.
Elia Liataki is the Managing Director and has been working in public relations since 1991.
Hill+Knowlton Strategies are part of WPP, the world’s largest communication services group. They specialize in corporate communications, marketing strategies, crisis management both in the media and online, media training, and more. Petros Constantinitis is the CEO and Partner for their Athens Greece location.
Some of HK’s clients include Proctor & Gamble, Pizza Hut, Nestles, Sothebys, Bayer, Amstel, and Citi. HK has 86 or more locations worldwide.
Greece has some of the most beautiful places to visit in the world, and it is the birthplace of democracy. But tough times are ahead in Greece – surely PR firms shall also be affected.
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