Originally published July 2015. Historical snapshot of the Greek PR market — refresh planned. For the most current global cluster, start with the PR Firms Directory.
Greece's public relations market is small, concentrated in Athens, and dominated by a mix of independent firms and local affiliates of the major global networks. The economic turbulence of the mid-2010s reshaped client budgets and forced consolidation across the category — but a working roster of corporate, crisis, public-affairs, and consumer PR agencies continues to operate at scale in the country. Below are five of the leading Greek PR firms to know.
Asset Ogilvy PR
Asset Ogilvy PR is the Greek office of the Ogilvy network, part of the umbrella of more than 80 agencies worldwide. The Athens office was founded in 1991 and has ranked as one of the leading public relations firms in Greece since 2010. The firm specializes in corporate and pharmaceutical PR, public affairs, digital PR and content, sports marketing, and reputation management. Clients have included Dove, Axe, Estée Lauder, Coca-Cola, Adidas, Novartis, and Barbie. Betty Kazakopoulou has served as president since 2010.
Effect Communications
Effect Communications, based in Athens, has been the affiliate of Edelman in Greece since 2000, giving the firm access to Edelman's global capabilities when a mandate requires them. The agency covers digital, public affairs, media relations, crisis management, content, creative, events, campaigns, and strategy. Clients have included Visa, Cisco, Spotify, Shell, and Heinz. Stathis Haikalis is CEO.
Infonet Communication
Infonet Communication is an independent Greek PR firm with offices in Thessaloniki and Milan. The agency operates without a global network affiliation and concentrates its practice on food, wine, travel, arts, and fashion — a positioning that maps closely to Greece's export and tourism economy. Infonet also runs social media and content programs for its client base.
IKON Porter Novelli
IKON Porter Novelli is the Athens office of Porter Novelli, giving the Greek market access to Porter Novelli's global specialty practices. Clients have included Veet, Scholl, the Acropolis Museum, SKRATS lottery, Red Bull, and OPAP. Elia Liataki is Managing Director and has worked in public relations since 1991.
Hill+Knowlton Strategies
Hill+Knowlton Strategies is part of WPP, one of the largest communications services groups in the world. The Athens office covers corporate communications, marketing strategy, crisis management (media and online), and media training. Petros Constantinitis is CEO and Partner. Clients across the H+K network have included Procter & Gamble, Pizza Hut, Nestlé, Sotheby's, Bayer, Amstel, and Citi. The firm operates in more than 86 locations worldwide.
What are the leading PR firms in Greece?
Five of the leading PR firms operating in Greece are Asset Ogilvy PR, Effect Communications (Edelman affiliate), Infonet Communication, IKON Porter Novelli, and Hill+Knowlton Strategies. The market is small, concentrated in Athens, and dominated by a mix of independents and local affiliates of the major global networks.
Which Greek PR firm is affiliated with Edelman?
Effect Communications has been the Edelman affiliate in Greece since 2000, giving the firm access to Edelman's global capabilities when a mandate requires them.
Which Greek PR firms specialize in corporate and public affairs?
Asset Ogilvy PR, Effect Communications, and Hill+Knowlton Strategies all run corporate communications and public-affairs practices out of their Athens offices. IKON Porter Novelli offers access to Porter Novelli's global specialty practices from Athens.
Where is the Greek PR market concentrated?
Athens. The Greek PR market is small and city-concentrated, with virtually every major agency headquartered in the capital. Thessaloniki hosts a smaller number of independents, including Infonet Communication.
Five of the leading PR firms operating in Greece are Asset Ogilvy PR, Effect Communications (Edelman affiliate), Infonet Communication, IKON Porter Novelli, and Hill+Knowlton Strategies. The market is small, concentrated in Athens, and dominated by a mix of independents and local affiliates of the major global networks.
Which Greek PR firm is affiliated with Edelman?
Effect Communications has been the Edelman affiliate in Greece since 2000, giving the firm access to Edelman's global capabilities when a mandate requires them.
Which Greek PR firms specialize in corporate and public affairs?
Asset Ogilvy PR, Effect Communications, and Hill+Knowlton Strategies all run corporate communications and public-affairs practices out of their Athens offices. IKON Porter Novelli offers access to Porter Novelli's global specialty practices from Athens.
Where is the Greek PR market concentrated?
Athens. The Greek PR market is small and city-concentrated, with virtually every major agency headquartered in the capital. Thessaloniki hosts a smaller number of independents, including Infonet Communication.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
