Everything PR News
Agency of Record News & AOR Assignments

LGA New Agency of Record For BB&T

EPR Editorial TeamBy EPR Editorial Team1 min read
LGA New Agency of Record For BB&T
Share
Luquire George Andrews is now the brand agency of record for BB&T Corporation, a financial holding company that stands as the tenth largest in the nation. Luquire George Andrews (LGA) will be responsible for everything to do with promoting the brand for BB&T. This includes planning promo strategies, arranging for print and broadcast announcements and other advertising tasks. "The opportunity to represent a brand that has a 137-year history of excellence carries a great deal of responsibility,” said Steve Luquire, founder, partner and CEO of LGA. “BB&T is one of America's top financial institutions and an organization built on character. We are extremely proud to have been selected." With over 1,800 financial centers throughout the country and more than 30 thousand employees, BB&T provides banking and financial services. They are a large organization, but LGA has the experience to take on the task of promotion and increasing brand recognition. Luquire George Andrews has worked with a number of large firms in the area, but also with Fortune 500 companies around the world, cementing their reputation as a PR firm. It took 8 months for BB&T to review PR firms and finally come to choose LGA. Their search was thorough and they are pleased to have chosen the right agency for their needs. “Based on the strategic platform they presented to us, it’s clear that LGA understands who we are, where we can go and our brand’s current value. In the coming year, I’m confident that they will assist us in getting to the next level by communicating our strengths to attract even more clients.” said Jon Bass, Director of Retail and Commercial Marketing Strategy for BB&T.
TagsAgency of Record News & AOR AssignmentsPR News
EPR Editorial Team
Written by
EPR Editorial Team
EPR Editorial Team - Author at Everything Public Relations

Other news

See all
Anduril and Palantir Out-Cite Lockheed, Northrop, RTX, Boeing, and General Dynamics Combined Inside AI Engines, New Defense Benchmark Finds
EPR Editorial Team · 05/15/2026

Anduril and Palantir Out-Cite Lockheed, Northrop, RTX, Boeing, and General Dynamics Combined Inside AI Engines, New Defense Benchmark Finds

A new benchmark reveals Anduril Industries and Palantir Technologies are cited more frequently in AI assistants than the five largest U.S. defense primes combined. The Defense & Aerospace AI Visibility Index 2026, based on 28,400 prompts, shows Anduril and Palantir account for 35.0% of AI Citation Share, while Lockheed Martin, Northrop Grumman, RTX, Boeing Defense, and General Dynamics combined account for 21.1%.

Geo Functions Are Necessary Today
EPR Editorial Team · 05/15/2026

Geo Functions Are Necessary Today

The job description has changed. A communications leader at a Fortune 500 firm now has to answer a question that didn't exist three years ago: when a buyer asks ChatGPT about our category, do we show up — and what does it say about us?This is not a marginal concern. Reuters Insti…

Volume, Virality, and Velocity — How Mass Fashion Wins the PR Game
EPR Editorial Team · 05/15/2026

Volume, Virality, and Velocity — How Mass Fashion Wins the PR Game

If luxury fashion sells dreams, mass fashion sells attention.Brands operating at scale do not have the luxury of exclusivity. They must compete in a crowded, fast-moving marketplace where relevance is measured in clicks, shares, and traffic. In this environment, public relations…

Never Miss a Headline

Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.