Editorial

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The Power of PR for Budding Professionals

The University of Southern Mississippi published a press release this week praising a student for landing an internship at Weber Shandwick. As the second largest PR firm in the world, Weber Shandwick provides graduate student D’Anthony Jackson, with the opportunity of a lifetime. Though the college fully credits D’Anthony for

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chris burch

Chris Burch: Entrepreneurial And Marketing Legend

Chris Burch is one of those rare breed people you hear stories about, starting his $1 billion-plus empire in his early college years when he and his brother would buy $10 girl’s preppy sweaters and then sell them door-to-door at Ithaca College for $15 each. His daytime job now is

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The headquarters of JP Morgan Chase in NY REUTERS/Mike Segar/Files

Recession Tracker Puts JP Morgan in the News

As one of the largest banks in the United States, JP Morgan, enjoys its fair share of the limelight. Yet, many believe a desire for more publicity must be the company’s reason behind its recession tracker. The company’s economists recently announced the tracker shows a 36 percent chance of America

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view of horizon from airplane

Flying Private Can Help Business

Contrary to popular opinion, flying private can provide many advantages for a business, besides the obvious prestige. There are those who tell us that taking a private plane can be a great decision for their business. Flying Private Saves Time Time is money in business, especially when you’re compensating an

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manatos manatos public affairs firm

Russian VTB Group Taps Lobbying Firm In Washington, D.C.

Manatos & Manatos, a public affairs lobbying firm, recently filed paperwork with the United States Department of Justice showing their firm has been hired by VTB Capital, Inc., a subsidiary of VTB Group, a global provider of financial services and one of the two largest banks in Russia – and

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national park naming rights

Donor Recognition or Naming Rights in National Parks?

There’s been some controversy over the years about corporate branding in the parks, and though many think it doesn’t happen, it does to some small extent already. In one case, NPS Director Jon Jarvis waived agency policies in April 2015 to sign with Anheuser-Busch on a multi-million dollar deal giving

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history public relations

The Modern History of PR

Many decades ago a gentleman by the name of Edward Bernays became familiar with the tactics used by the Nazi Party in Germany convincing their youth and others that they were the superior race. They accomplished that with “propaganda” messages and other methods. Bernays, the nephew of Sigmund Freud, brought

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australian government public relations

Aussie government apologizes for smearing charity

The Australian government is offering its most sincere “sorry, mate” to Save the Children Australia for a completely erroneous report that claimed the charity was “inciting asylum seekers to self-harm.” The government offered to settle with an undisclosed cash payment for damages incurred to the charity. There have been a

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changes pr

Preparing for Change in PR

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Yet, few people heed his advice. Employees and management alike often view drills and preparedness plans as a nuisance – just wasting time on situations that may never happen. So why bother if these events are so

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human resource public relations

Public Relations – Meet Human Resources Management

Some argue that the public relations field ran its course and others insist PR continues to grow – yet PR is here to stay, and this is simply the new model of PR. Public relations experts teach many brands and public figures how to remain relevant in their fields through

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