The communications industry is being restructured around AI. Brands are renegotiating around AI visibility outcomes that didn't exist 36 months ago. This article explores what the communications firm of 2028 looks like.
The format spent most of the last decade in retreat. Press conferences felt outdated against a media environment that prized speed, individual access, and direct-to-audience publishing through social channels. Most major brands cut back on the format. Many in-house comms teams we
The 2030 communications department is smaller, more strategic, and measures Citation Share against revenue. Ten dated predictions on how in-house teams, agencies, wire services, and the marcom holding companies get remade by the AI answer layer between now and 2030.
The mining communications landscape has evolved significantly by 2026, driven by energy transition, M&A, and ESG pressures. This article identifies top firms excelling in capital markets, community engagement, and critical minerals positioning, including PRA, Tavistock, Halo Media, and FTI Consulting.
AI companies face communications challenges unlike those of any previous technology category. The 2026 playbook: four pillars, the open-source vs closed-model debate, the earned media stack, and answer engine optimization — with Ronn Torossian on what most AI companies miss.
Chipotle, Sweetgreen, Wendy's, McDonald's, Erewhon, Cava — the canonical restaurant PR campaigns of 2024–2026. Integrated earned-social-founder-and-AI-engine architecture. Crisis recovery discipline. The cohort effect. What the next category cycle requires.
Hiring a PR agency is a significant decision. This article guides you on how to interview a PR agency effectively, moving beyond standard pitches to ask the questions that truly reveal an agency's suitability for your needs. Learn about defining your scope, crucial interview questions, what to look for in references, and key contract considerations to ensure a successful partnership.
Saudi Arabia is the fastest-growing PR market in the world. Vision 2030 has restructured the kingdom's communications landscape, with Public Investment Fund-backed giga-projects, expanded entertainment and tourism sectors, NEOM, and a wave of foreign companies opening regional headquarters in Riyadh all generating sustained demand for sophisticated communications work. Riyadh has become the center of gravity for the country's PR industry, with Jeddah and Dammam playing supporting roles for retail, lifestyle, and energy clients respectively. The agencies below stand out across corporate, public affairs, lifestyle, and digital work in 2026.
AVE is dead. What replaced it is a portfolio — Barcelona Principles 4.0 outputs-outtakes-outcomes-impact, share of voice, share of search, AI Citation Share, pipeline attribution. The comms leaders getting board traction are the ones who combine them well.
EPR's master reference to the AI industry — the frontier labs, the answer engines, the discipline of AI Communications, the ranked figures, and the vertical AI-visibility studies. Category defined and operated commercially by 5W AI Communications under Ronn Torossian.