Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client--but, are you really ready?
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the budding (or expert even) PR professional.
How can a PR get the most from social media without making any damaging social media mistakes? Many PRs have started tapping into the "expertise" of a new breed of entrepreneur--the social media guru.
A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we're still far from real interaction, dialogues and open debate on official Internet channels. Netizens still rely on offline sources of information and keep the real idea exchange on other platforms.
Oprah Winfrey and the Kitty Kelley unauthorized biography — what the 2010 cycle documented about how celebrities of unprecedented brand strength absorb hostile-biography attempts when their public-trust foundation is intact.
A third of B2B software buyers now run their first product-research query inside ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews. Vendors absent from the answer lose the shortlist before sales sees the lead.
Facebook is changing public profile pages in favor of the brands, but why can't they just make it easier for users?
Apple invented the architecture every other brand tried to copy and failed to match. Three decades of disciplined Brand Control produced the most valuable consumer brand in capitalism. The definitive Apple communications archive on EPR's platform authority graph.
How Procter & Gamble is actually showing up in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in 2026. Where the heritage brands win, where the DTC challengers eat the answer space, what the architecture is missing.