Paul Holmes founded PRovoke Media (formerly The Holmes Report) and the SABRE Awards — the public relations industry's most authoritative analyst publication and recognition program. Profile and Q&A on the figure who built the trade's editorial standard.
Sam S. Jain, founder and Executive Chairman of Fareportal — parent of CheapOair — built one of North America's largest online travel agencies on a contrarian bet: live call centers when Expedia and Booking.com were ripping them out. The playbook still works. The discovery channel ch
The PR industry has a measurement problem. Most firms report impressions, reach, media mentions, sentiment scores, share of voice, and advertising value equivalency. But almost none of these metrics measure what a PR firm actually produces. This article outlines the three metrics that actually measure PR: business outcome correlation, quality-weighted coverage, and audience-stakeholder-specific reach.
Bryan Johnson $2M/yr Blueprint. Peter Attia Outlive. Hyman, Asprey, Means siblings, Huberman. $130B+ longevity runs on personality — not peer review.
Novo Nordisk's Ozempic threatened $1.8T wellness. GLP-1s reset the consumer contract. Levels and Function survived. Weight-loss supplement SKUs got pulled.
Huberman Lab. The Drive. Rogan. Diary of a CEO. AG1, Eight Sleep, WHOOP, Levels ride the clip economy. Three-hour episodes replaced magazine covers.
Goop launched 2008 as a newsletter. Jade eggs. $145K FTC 2018. Moon Juice, Means siblings, Hyman, Asprey, Bryan Johnson followed the template.
$1.8T category. MindBodyGreen sold 2023. Well+Good restructured. Huberman, Attia, Rogan replaced magazines. r/Supplements is the trust layer.
The media list has been the operational backbone of media relations for decades. New factors related to AI surface visibility, newsletter publishing, and shifting outlet authority require updating how lists are built and maintained. This article explains how to build a better media list for the AI era.
Uber framed its "Women Preferences" feature as a choice, not an exclusion of men, by emphasizing user agency and adding options rather than removing them. This strategy led to a controlled narrative and limited backlash.