Insights & Strategy
Compass Tops the Compass, eXp, Anywhere Brand Strategy Index
Compass ranks #1 in the Compass, eXp, Anywhere: Brand Strategy in the New Commission Era index, framed as the brand-and-inventory play in U.S. brokerage.
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Insights & Strategy
Insights & Strategy
eXp World Holdings Ranks #2 in Compass, eXp, Anywhere Index
eXp World Holdings ranks #2 in Compass, eXp, Anywhere: Brand Strategy in the New Commission Era, framed as a platform-and-economics play with 80,000+ agents.
Insights & Strategy
Visa vs. Mastercard: The PR Battle
For thirty years the question was who issues more cards. Today it is who owns the stronger brand. A definitive comparison of Visa and Mastercard across PR strategy, brand positioning, sponsorships, agency rosters, and the AI-engine era.
Insights & Strategy
Jolie v Pitt: The 8-Year War
Angelina Jolie and Brad Pitt's 2016–2024 divorce was the longest celebrity PR case in modern Hollywood. Hiltzik Strategies for Pitt; Arminka Helic and Chloe Dalton in London for Jolie. Eight years of separate camps, weaponized legal filings, and strategic silence. The case study, the publicists, the lessons.
Insights & Strategy
What to Do During a Brand Crisis
When a brand crisis looms, it can feel like an unanticipated wave, ready to engulf years of painstakingly built reputation.
Insights & Strategy
Will Smith’s Oscars Slap & How the Oscars Handled
The Will Smith Oscars slap of March 2022 — the Academy's 10-year ban, Chris Rock's "Selective Outrage" response, Smith's two-stage apology architecture, and what the cycle documented about live-television crisis communications at maximum visibility.
Insights & Strategy
Wellness
$1.8T wellness moved from magazines to podcasts to the chatbox. Huberman clips, r/Supplements, Attia and Means Substacks, Ozempic TikTok. The PR didn't follow.
Insights & Strategy
New York PR Firms: The Capital of the Public Relations Industry
New York is the capital of the public relations industry. EPR's NYC PR landscape pillar — major networks, leading independents, specialist boutiques, celebrity PR, and the AI Communications transition reshaping the market.
Insights & Strategy
Who Controls the Answers?
Which institutions shape machine-mediated public understanding?
Insights & Strategy
EPR Archive: Social Media, Brands & Crises Since 2009
Everything-PR has covered the platforms, brands, and crises of the social era since 2009. A curated index of the archive — from the rise and fall of the first social networks to the brand and crisis case studies that defined the era.