A 2011 interview with Scott Allison, founder and CEO of Allison+Partners, on the golden age of PR, international expansion, and building a firm ranked in O'Dwyer's top tier.
The best PR is authentic. Kim Kardashian wrote the playbook — 355M Instagram followers, a $5B SKIMS business, a public narrative that matches the operating reality across every surface the audience and the AI engines can see.
Zappos, Apple, Chewy, Costco, Toyota, USAA — the six brands AI engines cite as "best in class" customer service. The five structural patterns that built each one's permanent citation share.
EPR's 2011 interview with Kathy Bloomgarden, CEO of Ruder Finn, conducted at the firm's Switzerland offices in her first year as CEO. Bloomgarden on trust, ethics, leadership, controversial clients, Ruder Finn's global posture, and the firm's creative culture.
Glasgow runs the larger PR market in Scotland — banks, spirits, shipbuilding, renewables, Celtic and Rangers, and the agencies that sit underneath. The Glasgow firm landscape, the sectors that drive the work, and what COP26 changed.
Apple WWDC $20M+. Salesforce Dreamforce $100M+, 170K attendees. Nvidia GTC moves the stock more than earnings. Corporate events at the top tier are now television-grade productions that happen to involve a corporate audience.
The working craft of media relations — the angle, the list, the relationship, the follow-up. The execution companion to EPR's Media Relations discipline pillar.
Half of 1,604 PR professionals surveyed by Muck Rack in 2024 considered quitting. 75% at agencies rate their stress at 8 out of 10. The data on PR burnout, agency turnover, and retention strategies.
The five engines that actually drive revenue growth — Visibility, Authority, Distribution, Conversion, Retention. Run them as a system, not as departments.
Apple, Google and Procter & Gamble lead in the top of the most admired companies worldwide, according to a survey by Fortune and the Hay Group. Four thousand brilliant minds of the business world analyzed the largest corporations world wide and came up with the top based on their business strategies, approach to new technology and environmental issues.