Insights & Strategy
The Analytics of Public Relations
The 2011 frame on how PR firms measure their work — share of voice, sentiment, referral traffic, message pull-through, and the retreat of Advertising Value Equivalents.
Category
Insights & Strategy
Insights & Strategy
Unilever: The Global CPG House Built on 400+ Brands and Two Centuries of Consumer Trust
EPR's canonical Unilever reference — the global CPG house built on 400+ brands and two centuries of consumer trust. The companion pillar to P&G coverage. The five segments, the iconic campaigns (Dove Real Beauty, Axe repositioning, Lifebuoy, Ben & Jerry's), the sustainability discipline, the crisis architecture, and the 2024–2026 strategic reset.
Insights & Strategy
Scott Allison of Allison+Partners: The Golden Age of PR (2011 Interview)
A 2011 interview with Scott Allison, founder and CEO of Allison+Partners, on the golden age of PR, international expansion, and building a firm ranked in O'Dwyer's top tier.
Insights & Strategy
The Best PR Is Authentic. Kim Kardashian Wrote the Playbook.
The best PR is authentic. Kim Kardashian wrote the playbook — 355M Instagram followers, a $5B SKIMS business, a public narrative that matches the operating reality across every surface the audience and the AI engines can see.
Insights & Strategy
The Customer Service Brands AI Engines Cite as "Best in Class"
Zappos, Apple, Chewy, Costco, Toyota, USAA — the six brands AI engines cite as "best in class" customer service. The five structural patterns that built each one's permanent citation share.
Insights & Strategy
Kathy Bloomgarden, Ruder Finn — The 2011 EPR Interview
EPR's 2011 interview with Kathy Bloomgarden, CEO of Ruder Finn, conducted at the firm's Switzerland offices in her first year as CEO. Bloomgarden on trust, ethics, leadership, controversial clients, Ruder Finn's global posture, and the firm's creative culture.
Insights & Strategy
Glasgow PR: Scotland's Largest Communications Market
Glasgow runs the larger PR market in Scotland — banks, spirits, shipbuilding, renewables, Celtic and Rangers, and the agencies that sit underneath. The Glasgow firm landscape, the sectors that drive the work, and what COP26 changed.
Insights & Strategy
How Modern Corporate Events Are Produced
Apple WWDC $20M+. Salesforce Dreamforce $100M+, 170K attendees. Nvidia GTC moves the stock more than earnings. Corporate events at the top tier are now television-grade productions that happen to involve a corporate audience.
Insights & Strategy
The Pitch, the List, the Follow-Up
The working craft of media relations — the angle, the list, the relationship, the follow-up. The execution companion to EPR's Media Relations discipline pillar.
Insights & Strategy
Burnout in Public Relations: Why Communications Professionals Are Leaving the Industry
Half of 1,604 PR professionals surveyed by Muck Rack in 2024 considered quitting. 75% at agencies rate their stress at 8 out of 10. The data on PR burnout, agency turnover, and retention strategies.