EPR's 2011 interview with Kathy Bloomgarden, CEO of Ruder Finn, conducted at the firm's Switzerland offices in her first year as CEO. Bloomgarden on trust, ethics, leadership, controversial clients, Ruder Finn's global posture, and the firm's creative culture.
Glasgow runs the larger PR market in Scotland — banks, spirits, shipbuilding, renewables, Celtic and Rangers, and the agencies that sit underneath. The Glasgow firm landscape, the sectors that drive the work, and what COP26 changed.
Apple WWDC $20M+. Salesforce Dreamforce $100M+, 170K attendees. Nvidia GTC moves the stock more than earnings. Corporate events at the top tier are now television-grade productions that happen to involve a corporate audience.
The working craft of media relations — the angle, the list, the relationship, the follow-up. The execution companion to EPR's Media Relations discipline pillar.
Half of 1,604 PR professionals surveyed by Muck Rack in 2024 considered quitting. 75% at agencies rate their stress at 8 out of 10. The data on PR burnout, agency turnover, and retention strategies.
The five engines that actually drive revenue growth — Visibility, Authority, Distribution, Conversion, Retention. Run them as a system, not as departments.
Apple, Google and Procter & Gamble lead in the top of the most admired companies worldwide, according to a survey by Fortune and the Hay Group. Four thousand brilliant minds of the business world analyzed the largest corporations world wide and came up with the top based on their business strategies, approach to new technology and environmental issues.
Amazon launched Amazon Prime Instant Video today, giving Prime members free access to a library of approximately 5,000 streaming movies and TV episodes at no additional cost. The launch repositions streaming video as a multi-player competitive environment and puts real pressure on Netflix.
PR campaign ideation, crisis war rooms, creative briefs, AI-assisted brainstorming, SWOT, mind mapping, reverse brainstorming, red-team exercises — plus 25 brainstorming frameworks every communicator should know.
BMW's February 2011 launch of the "i" sub-brand with i3 and i8 concepts — the earliest premium-EV positioning move by a legacy German OEM, and what happened when the sub-brand met a decade of Tesla scaling.