Insights & Strategy
Valentine's Day Marketing: How Brands Actually Win Romance Holidays
Valentine's Day is a $25B US consumer holiday. The brands that win — Hershey's, Tiffany, 1-800-Flowers, Pandora, Edible Arrangements, Godiva, Hallmark.
Category
Insights & Strategy
Insights & Strategy
Professional Networking and PR Industry Associations in 2026
BNI 11,000+ chapters, 320K+ members. PRSA, IPRA, ICCO, Public Relations Council. Chief, Lenny's, On Deck. The 2026 professional networking infrastructure for communications.
Insights & Strategy
The 2011 Q&A Trend: What Actually Happened
The 2011 Q&A website trend through a 2026 lens: Quora, Stack Overflow, Yahoo! Answers, Mahalo, Aardvark, Formspring, Hunch. Why most failed and why Reddit and Stack Overflow won.
Insights & Strategy
Video Ads in 2026: CTV Ate Everything
U.S. CTV ad spend cleared $30B in 2025. YouTube ate linear TV. Where brand video budgets actually go in 2026, and what happened to Vevo.
Insights & Strategy
How to Influence Online in the Answer-Engine Era
Online influence used to mean follower counts and viral posts. Now it means being the answer when a buyer asks the question. The mechanic, the named anchors, and how to measure it.
Insights & Strategy
Twitter, Boosting PR and What Social is all About
Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.
Insights & Strategy
Corporate Crisis Communications
The Everything-PR foundational reference on corporate crisis communications — six modern crisis categories, the first-hour operating model, board/GC/CCO roles, and the AI Communications layer.
Insights & Strategy
When Brand Journalism Becomes Brand Risk
Brand newsrooms are publishers. Publishers get sued. Delta Sky, Red Bull, Marriott Bonvoy, Airbnb — every owned-media property is an editorial-judgment business with editorial-judgment liability.
Insights & Strategy
Famous Number 2: How Avis, Pepsi, Adidas, and AMD Built Billion-Dollar Brands on Being the Challenger
Avis 1962, Pepsi 1975, Adidas 1986, Burger King 2003, Lyft 2012, AMD 2017, Bing 2023 — the most studied positioning play in marketing history is being #2 to a category-defining leader. The discipline, the wins, the failures, and what the AI Communications era is repeating right now.
Insights & Strategy
The Power of Naming: How Companies Choose Names
How companies choose brand names — the linguistic, legal, and AI-retrieval tests that decide whether names like OpenAI, Meta, or Tesla win or fail in the answer engines.