The agency-client negotiation playbook for 2026: how to handle procurement, defend retainers, price for AI Communications outcomes, and counter the six procurement tactics that compress fees.
Informa $3.5B. RX Global (formerly Reed). Emerald. Clarion. Four operators consolidated the global trade-show industry. CES, NAB, HIMSS, NRF, IMTS, Black Hat, SHOT Show, Outdoor Retailer — the franchises that still matter.
You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.
It is a common knowledge that, in order to perform a sale, you have to address a need.
The job of a proficient negotiator is tough, as you must constantly be ready to make decisions, plan in advance, and strategize. In spite of the fact that a preparation process for a negotiation may seem superficial, it’s tricky and intricate. Unsuccessful negotiation strategies are everything, and if you want to avoid making mistakes, the following guidelines might really help you out.
A Russian startup, LikeHack.com, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day.
It is not enough to pin an image to make pinners buy. Businesses on Pinterest need a visual storytelling strategy to thrive.
If you’ve already been involved in a billion dollar negotiation, you probably know how nerve-wracking it can be, and how much pressure it is put on all participants. Based on the difficulty level of a negotiation, there must be taken into account several things, and in most cases a list with objectives must be put together. Generally speaking, the salesperson on the account has most of these responsibilities; he supervises the entire negotiations process and he needs to make sure that everything goes on smoothly.
For a business to thrive and enjoy great success, it needs a dedicated team willing to work hard for that to happen. This means that the staff has to be 100% devoted to the company’s main goal; they ought to be good negotiators, and they must know how to take matters in their own hands.
Earned-only is over. PR firms still selling coverage as the deliverable are selling a 2015 product into a 2026 market. Ronn Torossian on where the leverage sits in the AI Communications era — and what it isn't.