Insights & Strategy
The Corporate Apology Database
Tylenol, Domino's, JetBlue — the recovery template. United, Wells Fargo, Equifax — the failure template. CrowdStrike 2024 — the modern variant. The corporate apology database, indexed.
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Insights & Strategy
Insights & Strategy
Promoted Tweets: The April 2010 Launch That Built Native Social Advertising
Twitter launched Promoted Tweets on April 13, 2010 with six brands: Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America. The native-ad format that built Twitter's commercial model, every social ad format since, and the X Ads platform that operates the architecture in 2026.
Insights & Strategy
Should Your PR Agency Hire a Social Media Expert?
How can a PR get the most from social media without making any damaging social media mistakes? Many PRs have started tapping into the "expertise" of a new breed of entrepreneur--the social media guru.
Insights & Strategy
Government Innovation and Public Sector Communications Center
A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we're still far from real interaction, dialogues and open debate on official Internet channels. Netizens still rely on offline sources of information and keep the real idea exchange on other platforms.
Insights & Strategy
Oprah Winfrey's Biography, Exposé or Repose
Oprah Winfrey and the Kitty Kelley unauthorized biography — what the 2010 cycle documented about how celebrities of unprecedented brand strength absorb hostile-biography attempts when their public-trust foundation is intact.
Insights & Strategy
SaaS Can't Ignore AI Anymore — Buyers Already Moved
A third of B2B software buyers now run their first product-research query inside ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews. Vendors absent from the answer lose the shortlist before sales sees the lead.
Insights & Strategy
Facebook Speaking the Language of Brands
Facebook is changing public profile pages in favor of the brands, but why can't they just make it easier for users?
Insights & Strategy
Apple and the Architecture of Brand Control
Apple invented the architecture every other brand tried to copy and failed to match. Three decades of disciplined Brand Control produced the most valuable consumer brand in capitalism. The definitive Apple communications archive on EPR's platform authority graph.
Insights & Strategy
Procter & Gamble in GEO: How the World's Biggest CPG House Is Showing Up in the Answer Box
How Procter & Gamble is actually showing up in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in 2026. Where the heritage brands win, where the DTC challengers eat the answer space, what the architecture is missing.
Insights & Strategy
Social Media Education in 2026: Where the Discipline Is Actually Taught
Social media education in 2010 was a one-credit elective. In 2026 it runs across every serious communications, marketing, and journalism program — and a parallel paid-education economy now outspends most university budgets on the subject. The five anchor programs, the four-class paid economy, the three gaps most curricula still leave out, and the five domains a modern curriculum should cover.