APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.
BCCs are the true brand journalists, as well as brand advocates. This implies that companies should nurture relationships with such influencers, engaging them proactively, and always responding to their insights
Back Links have always been a massively important aspect of SEO. Getting sites to link back to yours, or your clients, has always been a challenge too, one that was seen as part of the optimization game. As algorithm updates have increased in their ferocity, and expectations on Google have also gone up, the question often asked is, “What is a good link nowadays?" What, indeed?
These past few years have truly been remarkable as mobile devices continue to have faster processing speeds, improved geo-location services, mobile payment options, and cameras that rival point and shoot options. Best of all, these advances in technology are only the beginning – especially for new movements. SoLoMo is short for a movement bringing social, local, and mobile together.
This upcoming year is going to be the year of content. You've found it, you know about it; why not be discovered by it? Curation is in for 2013 - don't be left out.
MSL is the dominant food and beverage PR agency inside Publicis Groupe — with clients from Campbell's to Nestlé and SABRE-nominated campaigns. Here's how food PR works in 2026, and where MSL sits inside it.
You don't have to use social media long to see one of its biggest drawbacks-hiding behind computers often gives people more courage to be mean.
In a public relations professional’s life there is always a moment when they have to contact a reporter for the first time to pitch an article or a piece of news. In order to do that, PR people do as much research as possible on that reporter – subjects covered, style, brands etc. Pitching Notes is a free website that helps PR professionals share the experiences they’ve had with reporters.
One of the greatest things about commerce on the web is the ability to expand your reach.
There seems to be an ongoing battle between marketers and CEOs. Marketers always try to show that their jobs add value to businesses. But somewhere along the line things have changed, and marketers seem to be unable to convince CEOs of their activities’ benefits for organizations. Meanwhile CEOs say they have lost their trust in marketers, as a new study shows.