Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.
Proper implementation of marketing and management in these far more than shaky economic times can actually cause the nature of the recession to work in your favor.
On the field, Michael Vick's proven to be on a level that 98% of the other players in the NFL aren't, and this is a great PR lesson: production beats everything else.
Which are the communication alternatives when Skype is down? Mihaela Lica Butler has some answers.
When it comes to communication of all kinds, it's paramount to know and use the names of the persons you are addressing. In person, over email, on the phone, using their name is a rule that PR professionals, customer care reps and everyone in the business world that gets into conversations with parters, customers and audiences in general live by.
Helping revive Bushkill Park could be a great project for a local PR company to show what community engagement truly means.
There is a price to pay to have the media run investigations, seek the truth and speak freely and England is here to prove it after a failed bid to host the 2018 World Cup. While the loss was mostly blamed on a poor communications strategy, the ongoing investigations and published pieces on FIFA by local publications have played a strong part in the decision.
Line2, featuring Steven Slater, launched contest that runs November 16 through December 3, rewarding the “craziest” (i.e. most outrageous) flight stories: the Mile High Text Club.
Everything PR News continues a survey of America's top PR firms. For online business, it a special type of self branding is necessary. The greater a firm's resources, the greater the commitment necessary to engage people online. Some companies still rely on spin and appearances, sending the wrong message. Bottom line, if a company cannot commit, better stay off the porch.
Unilever's profits for the third quarter are up, despite recent spend on growth. Are there any lessons for small biz entrepreneurs? We believe so.