Insights & Strategy
David vs. Goliath, PR Edition
Learn how end-to-end digital PR platforms democratize media outreach for small teams, startups and nonprofits with affordable tools for press releases.
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Insights & Strategy
Insights & Strategy
Two Pet Campaigns That Flopped Hard
Learn from failed pet PR campaigns like PepsiCo's Pawsecco and Purina's Beneful backlash that show why authenticity and trust matter more than gimmicks in pet marketing
Insights & Strategy
When Fintech PR Goes Wrong: Lessons from a Campaign That Failed
Explore fintech PR failures and discover lessons from Robinhood's GameStop crisis. Learn how trust issues can destroy brands and find strategies for better communications.
Insights & Strategy
Green is the New Gold – How Lifestyle PR Is Powering the Sustainability Movement
Discover how lifestyle PR agencies power the sustainability movement by transforming eco brands like Patagonia and IKEA into trusted advocates for change.
Insights & Strategy
The PR Agencies That Built Modern Wellness
The PR agencies — Edelman Health, KWT Global, The Right Now, Day One Agency, BerlinRosen — that built modern wellness PR. Plus the Peloton, Headspace, and Sakara Life case studies that defined how the $1.8 trillion category went mainstream.
Insights & Strategy
The End of the Annual PR Rankings: Why Smart Brands Are Switching to Real-Time Agency Intelligence
Yet today, the demand for clarity is unmistakable.
Insights & Strategy
The Digital PR Suite Revolution — Why End-to-End Platforms Are Redefining Communication Strategy
Discover how end-to-end digital PR platforms are revolutionizing communication strategy with integrated tools for planning, distribution, monitoring and analytics.
Insights & Strategy
Franchise PR in the AI Communications Era
Franchise PR runs on five disciplines — storytelling, community engagement, transparency, media relationships, crisis management — and one new layer: AI engine retrieval. The operating model used by Chuck E. Cheese, McDonald's, Planet Fitness, and the brands building Citation Share inside the franchise category.
Insights & Strategy
Reality Invaded — How “I Love Bees” Revolutionized Game PR with Viral, Immersive Storytelling
Halo 2's "I Love Bees" ARG showed game PR how payphone mysteries, distributed community puzzles, and immersive viral storytelling work together. The campaign that became the template.
Insights & Strategy
How AI Is Changing Public Relations
AI is reshaping PR across media monitoring, content creation, and crisis management. The capabilities, the limits, and the operational reset PR teams need to make.